When a hotel is developing a restaurant, there are several crucial factors to consider—balancing the customer experience and the operational and financial impact are just a few.
Matt Barba, chief operating officer of management company Charlestowne Hotels, offered his advice on the right questions to ask when creating a restaurant.
What are three key questions hoteliers should be asking when developing a restaurant? Why? What are the considerations?
Question 1: What is the unique selling proposition of the restaurant?
Why? Understanding this helps define the restaurant's identity, target audience, and differentiates it from competitors.
Considerations: Analyze market trends, local preferences, and gaps in the current dining landscape. Identify what will make your restaurant stand out, whether it's a signature dish, an innovative dining concept or an exceptional location.
Question 2: What is the anticipated customer experience?
Why? Crafting a memorable customer experience is crucial for repeat business, positive word-of-mouth, and media buzz.
Considerations: Think about the atmosphere, service style, menu design, and overall ambiance. Every detail, from décor to music, should align with the desired experience. Consider how to integrate local culture and flavors to create an authentic and appealing environment.
For the third question to ask and Barba's insights on how to determine the appetite in a particular market, read the full article on Hotel Management.
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