Introducing BA$renjA$ger Honey & Bourbon

Bärenjäger Honey Liqueur, the original honey liqueur, has announced the brand’s first line extension. Bärenjäger Honey & Bourbon is a blend of premium honey liqueur and Kentucky bourbon whiskey, made with generous amounts of pure honey and all-natural ingredients. Both Bärenjäger Honey & Bourbon and Bärenjäger Honey Liqueur differentiate themselves from the growing competition by being made with pure, natural honey and no artificial flavors. Both products are hand-crafted by one of Germany’s oldest family owned companies, Schwarze & Schlichte, with more than 340 years of distilling knowledge and tradition.

The unique blend of Bärenjäger Honey Liqueur, made with real natural honey, and Kentucky bourbon results in a balanced sweet bourbon taste with distinct lingering honey notes on the finish. Bärenjäger Honey & Bourbon will be available nationwide in April 2012.

The introduction comes just months after Bärenjäger Honey Liqueur unveiled its new packaging. The brand’s new premium look is more contemporary, yet continues to honor and embody Bärenjäger’s unique history and lore. Made in Germany, Bärenjäger is a 70 proof honey liqueur made from neutral grain alcohol and pure premium natural honey. Each liter bottle contains 300 grams of pure honey and boasts a subtly sweet, spicy and herb-edged taste profile. Because of the versatility of the brand and the increasing popularity of honey and flavored liqueurs in cocktails, Bärenjäger Honey Liqueur has grown consistently since 2000 and has more than doubled sales over the last decade.

During the 15th century, the Eastern Prussian bear trap company, Teucke & König, first introduced Bärenjäger which translates to “Bear Hunter.” In an effort to end the struggle between man and bear, this sweet concoction was the first professionally produced Meschkinnes — mead-like moonshine made from honey by beekeepers and farmers — and was formulated to aid hunters attract bears and lure them from their dwellings. The spirit’s recipe was slightly altered in the 18th century and continues to serve as the original honey liqueur enjoyed around the world today.