Ginger is a creative businessperson with a zest for the unique. She helps clients utilize what they already have and helps them generate new ideas that match their brand, based on her years of customer experiences and research. Her book, How To Market Beer To Women: Don’t Sell Me A Pink Hammer, is one example. Her TED talk is another. Read, watch, and find out more online: WomenEnjoyingBeer.com and GingerJohnson.com.