10 Takeaways from Vibe's On-Premise Trends Session

At the recent Vibe Conference in San Diego, CGA by NielsenIQ gave a presentation titled "Global to Local," which explored macro trends and what they mean for local on-premise markets. 

CGA by NielsenIQ's Matthew Crompton and Andrew Hummel led the presentation with insights into on-premise beverage trends, consumer behavior, and hot topics. Also joining the CGA experts were panelists Scott Brown, Director of Beverage Strategy & Analytics at Levy Restaurants; Dana Pellicano – President at Patina Restaurant Group; and Thomas (Mac) McFarland Gregory III, VP of Food & Beverage at Pacifica Hotels.

There were 10 major takeaways from the session.  

1. Visitation and spend back to pre-COVID levels

Consumers have resumed their usual on-premise behaviors, and CGA’s REACH survey shows 55% of those surveyed in key global markets are now going out to eat weekly—just two percentage points behind pre-COVID-19 levels. Nearly as many consumers (51%) say they drink out at least once a week—up by 12 percentage points. 

2. Inflation tightens spend

Despite the rise in visitation and spend, inflation is having an effect on consumers. Four in five consumers globally have been either severely impacted (35%) or impacted to some extent (45%) by recent increases in the cost of living. This inevitably has an impact in the On Premise, where 24% of US consumers anticipate spending less over the next three months than they did during the previous three, while only 14% think they will spend more. Still, many plan to treat themselves by eating out at restaurants and bars.

3. Outlet Growth

CGA’s On Premise data shows the US had just under 295,000 outlets at January 2023—a 2.6% increase from 12 months earlier. With 2.8% growth, independently run outlets were up more than chains (1.5%). Total outlet numbers remain just short of pre-COVID comparatives.

To view the full list of takeaways, read CGA by NielsenIQ's full report!

 

 

Plan to Attend or Participate in the 2024 Vibe Conference, February 26 – February 28, 2024

To learn more about the latest trends, issues and hot topics, and to experience and taste the best products within the on-premise beverage community, plan to attend the Vibe Conference at Town & Country in San Diego, California. Visit VibeConference.com.

Contact us now to secure your program for 2024:

Fadi Alsayegh, Sales & Sponsorships Email: [email protected] Phone: 917-258-5174

Donna Bruns, Sales & Sponsorships Email: [email protected] Phone: 936-522-6932

Charlie Forman, Sales & Sponsorships Email: [email protected] Phone: 845-262-1041

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