F&B Optimisation Hub, powered by Vibe, at IHIF 2024​

The F&B Optimisation Hub, powered by Vibe, is returning to the 2024 International Hospitality Investment Forum (IHIF) in Berlin from April 15-17, 2024 to offer a dedicated activation combining education, sampling, and networking.

IHIF helps senior hotel leaders take investment opportunities beyond just conversations. With 2,400 delegates, 500+ C-Suite Executives, and 500+ Global Investors and a combined commercial value of $650B of Assets Under Management, investors drive major deal-making at IHIF. ​

With guests seeking an elevated F&B experience, and European investors placing greater emphasis on asset and operational optimisation, the role of European F&B has moved into even sharper focus.

The F&B Optimisation Hub, powered by Vibe will reside within the main exhibition and is designed to provide hotels and multi-unit operators with current and actionable education on how to deliver cutting-edge food & beverage programs that drive profits.

The two-day conference program will feature knowledge leaders, operational champions, and concept pioneers. It’s designed to deliver a unique educational experience for hotel and hospitality investors, asset managers, C-suite executives, and operators by focusing on optimising F&B.

Here are just some of the reasons why you should attend the F&B Optimisation Hub, powered by Vibe at IHIF.

  • Meet top suppliers in the F&B space
  • Try the latest alcoholic and non-alcoholic cocktails key to driving revenue growth
  • Learn from experts about how hotels can better leverage F&B
  • Dive into the latest flavours and beverage ideas with samples of on-trend cocktails and specialty drinks​

Register today to keep up-to-date on event information!


Plan to Attend or Participate in the 2024 Vibe Conference, February 26 – February 28, 2024

To learn more about the latest trends, issues and hot topics, and to experience and taste the best products within the on-premise beverage community, plan to attend the Vibe Conference at Town & Country in San Diego, California. Visit VibeConference.com.

Contact us now to secure your program for 2024:

Donna Bruns, Sales & Sponsorships, (for companies A-L), Email: [email protected] Phone: 936-522-6932

Fadi Alsayegh, Sales & Sponsorships, (for companies M-Z), Email: [email protected] Phone: 440-454-0239

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