Questex’s Vibe Conference, the premiere on-premise beverage conference for beverage executives, today announces generational expert, Kim Lear, Founder, Generational Researcher and Writer from Inlay Insights, will present the keynote address “Decoding Generational Trends to Shape the Future of Your Business” on February 27.
Every generation brings value to the workforce and marketplace. Lear’s presentation will highlight how the marketplace is adapting to new generational norms that upend tried and true consumer behavior. She will provide attendees with a closer look into who the generations are, the trends emerging as they adapt to new life stages and the communication tactics that bring people together.
Previously, Lear was the content director at BridgeWorks, a research firm dedicated to generational and millennial trends. Her undergrad research focused on baby boomers and longevity, and her post-grad work centered on millennials and social media trends. Prior, Lear was head of research on the book Gen Z @ Work. She also wrote the popular Substack, Kids These Days. Lear has authored whitepapers on generational wealth transfer, retirement trends, and Gen Z’s impact on higher education. Lear serves as an advisor to FORE, an AI startup focused on predictive analytics for attrition and volunteers for The 78 Cents Project, an organization dedicated to helping young women develop strong presentation skills.
“I am looking forward to meeting with beverage leaders at Vibe. Using a generational lens, we’ll gain critical insights into where we’ve been, how we got to where we are today, and where we may go from here. The study of generations isn’t about one person—it’s about a shared culture. Ask yourself, “If I were born in a different time, would I see this differently?” said Lear
Tim McLucas, Vice President, Bar & Restaurant Group said, “We are delighted to welcome Kim to deliver the keynote address at Vibe Conference. Her generational insights are highly valued and will supply our beverage executives with key data and information to apply to future strategic planning.”
Plan to Attend or Participate in the 2024 Vibe Conference, February 26 – February 28, 2024
To learn more about the latest trends, issues and hot topics, and to experience and taste the best products within the on-premise beverage community, plan to attend the Vibe Conference at Town & Country in San Diego, California. Visit VibeConference.com.
Contact us now to secure your program for 2024:
Donna Bruns, Sales & Sponsorships, (for companies A-L), Email: [email protected] Phone: 936-522-6932
Fadi Alsayegh, Sales & Sponsorships, (for companies M-Z), Email: [email protected] Phone: 440-454-0239