Scot Turner, founder and managing director of Auden Hospitality, spoke during a session at the F&B Theater at Bar & Restaurant Expo Texas at the end of October in San Antonio. His session, "Changing Mindset – How High Performing Teams Think Differently," helped attendees understand why traditional approaches no longer suffice and how to identify reasons for change. From there, he explained how to cultivate a mindset that embraces new ways of thinking.
Turner said storytelling via social media has shaped and driven engagement of hotel food and beverage offerings. Turner believes that, in the current hospitality landscape where Gen Z and millennials have become the dominant decision-makers, the ability to effectively tell a brand's story has become a key differentiator.
"F&B is seen as an amenity and not as something that's going to drive revenue in hotels," he said. "And in a number of cases, it's functional and not fun. Who wants to go to a restaurant that's functional and not fun?"
To learn what social media and marketing strategies Turner recommended, view the full article on Hotel Management!
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