Meet Mezcal’s Next Act: Contraluz Cristalino Mezcal

Global spirits company Casa Lumbre, known for its innovation and award-winning spirits, just debuted Contraluz Cristalino Mezcal in the United States.

In 2016, Casa Lumbre unveiled its first application of the cristalino process – a never-before-used process in the mezcal category. Until now, this new chapter in the rapidly evolving agave spirits category was only available in Mexico.

Contraluz Cristalino Mezcal is made from cultivated Espadín agave and is matured for approximately six months in charred American oak barrels sourced from renowned U.S. whiskey producers. The unique filtration process strikes a balance between the subtle notes of vanilla, cedar, honey and dried fruit acquired during the maturation process, and the cooked agave that delivers a smooth finish and a touch of light smoke.

This crafted cristalino process creates an elegant blend of aromas and tastes while ensuring the signature character of mezcal is maintained.

Under the supervision of Casa Lumbre Chief Innovation Officer Ivan Saldaña, the small-batch filtration method was developed to transform matured mezcal into this new category innovation.

“Contraluz Cristalino Mezcal joins a robust portfolio of award-winning mezcals that have led and contributed to the evolution and growth of the agave spirits category,” said Saldaña. “As the first cristalino mezcal, we’re proud to introduce a new and different way of experiencing agave-based distillates.”

Casa Lumbre Contraluz Cristalino Mezcal
Contraluz Cristalino Mezcal (Photo: Courtesy of Casa Lumbre)

The company’s expansion into the U.S. market, and into global markets in 2023 and beyond, underscores the company’s dedication to artisanal values and innovation in agave spirits on a global scale.

“Contraluz Cristalino Mezcal is the latest example of the craft and quality standards we’ve set out for ourselves since day one,'' said Moises Guindi, Casa Lumbre CEO and co-founder. “We are proud to have been an innovator in this category. Today, this global rollout is a continuation of that commitment as Contraluz Cristalino Mezcal joins a family of loved brands that are representative of our company’s spirit of innovation and commitment to authenticity.”

With an elevated look and feel, the packaging is designed to represent Contraluz Cristalino Mezcal’s luxury positioning in the category of agave-based distillates. The textured bottle pays homage to mezcal’s raw material – the agave heart – and acts as a prism that celebrates and spotlights the crystal, clear liquid.

Contraluz Cristalino Mezcal is available in Mexico and the United States – including California, Texas, Florida, New York, Arizona, Colorado, New Mexico, Nevada and Illinois. Expansion across the U.S. distribution channels and internationally will continue into 2023.

Born and based in Mexico, Casa Lumbre is a global spirits company that develops, produces and incubates premium, award-winning spirits. Originally known for mezcals, liqueurs and tequilas, the company continues to tap into its global values and perspective to expand beyond Mexican distillates.

Overall, mezcal is a category-disruptive spirit that sits at the intersection of modernity and tradition and that's targeting a new generation of ultra-premium spirit drinkers.

To learn more about Casa Lumbre and Contraluz Cristalino Mezcal, visit Casalumbre.com and MezcalContraluz.com.

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