Speaker Lineup Announced for 2024 Vibe Conference

Vibe Conference, the number-one on-premise beverage executive conference, returns in 2024 with a robust lineup of speakers and educational content.

Attendees will have the chance to learn from industry visionaries and thought leaders at the forefront of shaping the future of beverage.

Topics include sourcing and retaining staff, creating a multi-unit beverage program, artificial intelligence, cocktail trends, and much more.

A bevy of new speakers have also been confirmed, including:

  • Tyson Buhler, Food & Beverage Director, Gin & Luck
  • Michael Echeveste, Enterprise Beverage Director, Thompson Hospitality
  • Lindsey Farris-Felty, Corporate Beverage Director, Tupelo-Honey
  • Chris Furst, Vice President, Entertainment, Cordish Companies/ Live! Properties
  • Aliya Kritzler, VP of F&B, HEI Hotel and Resorts
  • Ryan Chetiyawardana (Mr. Lyan), Bartender, Owner, Dandelyan and Cub
  • Majdi Kayyali, Corporate VP of Food & Beverage, Gila River Resorts & Casino

Back By Popular Demand—Mike Ginley

Mike Ginley, owner of Next Level Marketing, will return to the Vibe stage to present his eagerly anticipated Annual Vibe Beverage Consumer Trend Study on Wednesday, February 28 from 11:00 a.m.-11:45 a.m.

One of the conference’s longest running popular sessions, the Vibe On-premise Consumer Trend Study is fielded exclusively for Vibe and will be packed with beverage, beer, wine, and spirit cocktail trends and insights. All of the study’s 1,000+ operator and suppliers participants are on-premise national chain beverage consumers, making the results highly actionable to the conference participants.

A Return to RFPs

One of the most popular sessions at last year’s Vibe was on creating RFPs (request for proposal), and 2024’s Conference will cover the topic with two new sessions—including a hands-on workshop detailing successful strategies for writing your own RFP.

The RFP Process 2.0 – Building A Better RFP, Tuesday, February 27, 10:30 a.m.

This session will focus on determining how buyers can maximize the results of the RFPs they craft. Suppliers spend a lot of time and money on this process, and often, the output is not in line with what the buyer envisioned. Let’s listen to both sides and determine how we can work on building better RFPs moving forward.

Design an RFP That Works for Both You AND Your Suppliers, Tuesday, February 27, 1:30 p.m.

After the general session panel on the RFP landscape, in this workshop, participants will take a deep dive into the successful strategies for writing their own RFP. Stay ahead of the game by using industry research and your brand's goals to get the most out of your RFP.  Compare in-person RFPs vs. Remote or Mobile RFPs, discuss product selection, keg draught placement, NA RFPs, RFP Program Timelines, and product placement.

Can’t-Miss Sessions

In 2024, Vibe will present the customary sessions on data, trends, and beverage programs that attendees have come to expect, but it will also dive into topics that haven’t been covered before. Make sure to get a seat for these standout sessions.

What’s Next for Hotels, Wednesday, February 28, 8:30 a.m. - 9:15 a.m.

As the bar is taking on more importance for hotels, join Technomic’s Donna Hood Crecca to learn about current hotel insights while also hearing from a panel of top operators on how they’re positioning their properties and their adult beverage programs for success in the new environment.

Dispelling Myths in AI, Wednesday, February 28, 9:30 a.m. - 10:15 a.m.

Artificial intelligence (AI) entered the conversation—and on-premise establishments—in a big way this year thanks to generative AI tools and more. But this technology is still shrouded in confusion and a bit of mystery. Come to this session to dispel the myths and learn the truth about AI.

Purchasing in the Age of Allocations, Wednesday, February 28, 9:30 a.m. - 10:15 a.m.

With direct-to-consumer and quid pro quo sales tactics on the rise for highly sought after items, how do high-end restaurants still get what they need? Gain insight into how the paradigm has shifted due to the whiskey boom.

Look out for more speakers and sessions to be announced over the coming weeks!

Whether you're new to Vibe Conference or a loyal customer, join us at the most anticipated beverage event of the year, February 26-28, 2024 at Town and Country Resort in San Diego, as we unite to shape the future of the on-premise beverage industry. Operators interested in attending Vibe Conference are asked to complete the qualification form.


Plan to Attend or Participate in the 2024 Vibe Conference, February 26 – February 28, 2024

To learn more about the latest trends, issues and hot topics, and to experience and taste the best products within the on-premise beverage community, plan to attend the Vibe Conference at Town & Country in San Diego, California. Visit VibeConference.com.

Contact us now to secure your program for 2024:

Donna Bruns, Sales & Sponsorships, (for companies A-L), Email: [email protected] Phone: 936-522-6932

Fadi Alsayegh, Sales & Sponsorships, (for companies M-Z), Email: [email protected] Phone: 440-454-0239

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