Vibe Conference Portfolio Expands into Europe  

Questex’s International Hospitality Investment Forum (IHIF) will feature an all-new F&B Optimisation Hub powered by Vibe at the next annual conference and exhibition in Berlin, from May 15-17, 2023.  

IHIF is the leading European meeting place for hospitality innovators and game-changers, and it features dynamic education sessions, over 200 speakers, powerful networking, and connections with global investors. 

Vibe Conference is the #1 on-premise beverage event for chain and hotel beverage executives and suppliers in the US. The annual conference features a leading educational program with key research data, product tastings, informative and high-level content, and high value networking opportunities. 

F&B Optimisation Hub

Now, the two powerhouse conferences are joining forces to bring a unique F&B activation to the global hospitality market. With guests seeking experience, and investors placing greater emphasis on asset and operational optimisation, the role of F&B has moved into even sharper focus. The F&B Optimisation Hub powered by Vibe will help elevate the topic and educate executives on the unique opportunities within this space. 

According to a recent research report from Facts and Factors, the global hospitality market is predicted to grow to around USD 6,716.3 billion by 2028 with a compound annual growth rate (CAGR) of about 10.24% between 2022 and 2028. The report also found that the market growth and revenue is being led by both the accommodation and food & beverage services sectors.  

The F&B Optimisation Hub powered by Vibe aims to shine a light on the growth potential of F&B for hospitality investors, asset managers, and operators. With its own content stage featuring knowledge leaders, operational champions, and concept pioneers, it will feature a robust two-day education program with sessions covering key aspects of F&B, including:  

  • Optimizing F&B Operations to Manage Cost and Increase Profit Margins    

  • Outsourcing F&B Partnerships 

  • State of the Industry Data Presentation 

  • Thoughtful F&B Design 

  • And more! 

Speakers will include: 

  • Emma Banks, Vice President, F&B Strategy and Development EMEA, Hilton 

  • Karl Chessell, Director, CGA by NielsenIQ 

  • Alex Ghalleb, Global VP of F&B Development Operations, Carte Blanched, Ennismore 

  • Guy D Heksch, Chief Operating Officer, Omnam Group 

  • Heleri Rande, Partner, Think Hospitality 

  • Tigrane Seydoux, Founder, Big Mamma Group   

Attendees will also have the chance to sit in on “Lightning Talks” throughout the day, which are quick-hitting, 10-minute case studies focused on profit-building and tips for success.  

Throughout the conference, live demos, beverage samples, and networking opportunities will be available in the F&B Optimisation Hub powered by Vibe.  

“The growth potential in F&B is huge, and the F&B Optimisation Hub powered by Vibe at IHIF presents a fantastic opportunity for companies to showcase products and services that can play a key role in the development of an optimal food and beverage program,” says Tim McLucas, Vice President of Bar & Restaurant Group. “We look forward to bringing the Vibe experience to an international audience of senior decision makers in hospitality investment.”