Category is… premium canned cocktails and mocktails!
World of Wonder and RuPaul – the multiple Emmy-award winning team behind the RuPaul’s Drag Race global franchise – are serving up the light, love and laughter of RuPaul's Drag Race with House of Love canned cocktails and mocktails.
“Charisma, uniqueness, nerve and talent never tasted so good,” said RuPaul. “We put a little bit of love in every can.”
A collaboration among World of Wonder, RuPaul and SVEDKA VODKA founder Marina Hahn, the new line – which officially became available on May 20 – celebrates everyone who lives life with pride, according to the company.
“Canned cocktails are all the rage, this new beverage line truly reflects the freedom, inclusivity and joy of RuPaul and the 'Drag Race' community,” noted Hahn. “To live this inclusivity, we are launching with both cocktails and mocktails, so everyone is invited to enjoy the House of Love. And, importantly, today's consumer not only wants a variety of delicious cocktails to choose from, but this same consumer also wants the option of cocktails with and without alcohol. This is the trend and it will only continue to grow in the future.”
World of Wonder Co-founders Fenton Bailey and Randy Barbato said a statement: “Everything World of Wonder does, leads with love. The House of Love is a reflection of the passionate, global fans who have come together around RuPaul's Drag Race and given us the most incredible support for more than a decade. Cheers to our tribe and the House of Love!”
The new cocktails are available in four different flavors, including Watermelon Vodka, Tangerine Margarita, Strawberry Daiquiri, and Pomegranate Lime Vodka. And, because everyone is welcome in the House of Love, as the brand noted, this line includes two mocktail flavors: Ginger Mule and Colada.
To learn more, visit HouseofLoveCocktails.com.
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