Lobos 1707’s ‘Build a Bigger Table’ movement continues with their latest campaign video: ‘All for the Pack’. Through “All for the Pack,” the brand drives home representation, the strength of community, and that every individual has something to contribute and bring to the table.
The video was directed by founder and Chief Creative Officer Diego Osorio, and is based on real life moments where Lobos 1707 brings people together. The video features Osorio, as well as CEO Dia Simms, CMO Erin Harris, and investors LeBron James, Maverick Carter, and Draymond Green, among others.
It all culminates with the Pack coming together to welcome everyone to a seat at the table – a symbolic gesture inspired by a physical table that was hand built by Diego and currently lives in the Lobos 1707 office as a place of gathering.
“Lobos 1707 is all about bringing people together and building a community that everyone can be a part of,” said LeBron James, NBA star and investor in Lobos 1707. “It starts with an incredible tequila, but our Pack includes everyone who touches our brand and hopes to inspire change, create unity, and celebrate individuality.”
The campaign also showcases the new bottle design for its Extra Añejo tequila. Masterfully crafted for a completely unique tasting experience, Extra Añejo’s new design reflects the art and skill that goes into creating the tequila within every bottle. The new bottle features an elongated, humanesque vessel adorned with the Lobos 1707 wolf logo, which previously lived on the label, and is now molded into the glass.
Follow Bar & Restaurant on Facebook and Instagram for all the latest industry news and trends.