Tia Maria Cold Brew Coffee Liqueur announced the launch of Tia Maria Matcha in the U.S. Market. Already creating buzz in the trade, Tia Maria Matcha was awarded a Gold Medal at the 2021 San Francisco World Spirits Awards. Created with natural Japanese green matcha tea extract, the indulgent liqueur provides a natural caffeine and floral twist.
“With the launch of Tia Maria Matcha, we are bringing our consumers a truly unique product while infusing excitement into the brand,” said Ignacio Llaneza, vice president brand and trade marketing at Disaronno International LLC. “Matcha is extremely popular in coffee shops and it is known around the world for its earthy notes and natural caffeine, so pairing it with our premium Tia Maria flavor was a complimentary fit.”
Tia Maria Matcha encourages consumers to slow down from busy schedules and “take your matcha time.” Reinforced with the hashtag #takeyourmatchatime. Tia Maria Matcha proposes a new ritual by mixing two teaspoons of sugar and one teaspoon of matcha powder in a dish and rimming the glass of a Tia Maria Matcha serving. With an ABV of 17 percent, the new beverage can be served over ice or used as a rich ingredient in cocktails, such as a Matcha-Tini.
“Tia Maria continues to strive to meet a younger consumer audience and we’re looking forward to introducing the concept of a mindful Matcha ritual through Tia Maria Matcha,” said Llaneza.
Tia Maria dates back to the mid-17th century, when a beautiful young Spanish aristocrat fled the turmoil colonial war brought to the island of Jamaica. Her maid saved one family treasure, a small jewelry box with black pearl earrings and an ancient manuscript with the recipe for a mysterious liqueur. The recipe was named after the courageous woman. Tia Maria was born. The recipe lay dormant for many years before being rediscovered in the 1940s by Dr. Kenneth Leigh Evans, who began to produce and market it. Since then, the company says Tia Maria has been a favorite for coffee liqueurs lovers the world over and it was even used in the very first Espresso Martini recipe more than years ago.
With the company’s new matcha launch, the brand aims to refresh the image of Tia Maria, giving new excitement to the brand while targeting contemporary drinkers.
Tia Maria Matcha has a standard retail price of US$24.99 and will be available nationwide in the United States with 750ml bottles.
Tia Maria Matcha Ritual
-Mix two teaspoons of sugar and one teaspoon of matcha powder in a dish.
-Chill glass for 10 minutes or wait until there’s moisture on the glass.
-Dip the glass rim into the mix of matcha powder and sugar.
-Fill the glass with ice and add Tia Maria Matcha.
40 ml Tia Maria Matcha
40 ml Vodka
-Create a green matcha rim on half of a coupe or martini glass.
-Pour Tia Maria Matcha and vodka into a cocktail shaker. Top the shaker with ice.
-Shake the ingredients together. Pour in the contents of the shaker using a strainer and sieve into the glass.