Middleby Returns to Bar & Restaurant Expo as Official 2025 Kitchen Equipment Sponsor of the Restaurant Zone

The highly anticipated 2025 Bar & Restaurant Expo is thrilled to announce the return of Middleby Corporation, a global leader in commercial kitchen solutions, as the official Kitchen Equipment Sponsor of the Restaurant Zone. Spanning 8,500 square feet on the expo floor, the Restaurant Zone is a hub for culinary innovation, showcasing cutting-edge equipment innovations and live cooking demonstrations.  The interactive learning experiences highlight lessons learned from professionally trained culinary experts. 

Central to this year’s Restaurant Zone is the second annual Kitchen Equipment Showcase, powered by Middleby, featuring an array of innovative and unique kitchen solutions designed to enhance efficiency and boost profitability.   

Attendees visiting the Kitchen Equipment Showcase can explore a range of Middleby’s industry-leading products, including: 

  • Middleby Marshall LongWave cooking innovation - stunning steak & seafood results in minutes

  • Crisp N Hold products that extend the holding time of fried foods, increasing profits

  • Ventless Griddle by Evo providing operators a chance to cook without Type I hood constraints

  • Electric Hydrovection Oven, allowing a greater variety of recipes to be cooked faster

  • U-Line refrigerated units designed to enhance culinary preparation

  • Double Door Upright Freezer units and insights how to layout the commercial kitchen

  • Six-Burner Range with efficiency insights and rebate news

  • RAM Frozen Food Dispenser, placed strategically by the fryers

  • Fire Pizza Oven for speedy personal pizza success

  • Evo Open Canopy Hood, uses ozone to obliterate fats, oils & grease generated when cooking

  • ...and overall rebate news on a state-by-state review. 

“We’re excited to welcome Middleby back as the official Kitchen Equipment Sponsor,” said Tim McLucas, Market Leader, Hospitality Group at Questex. “Middleby’s cutting-edge products and cooking solutions provide operators with an incredible opportunity to see firsthand how advanced technology can transform their food service operations, expand menu offerings, and drive profitability.” 

In addition to the Kitchen Equipment Showcase, the Restaurant Zone will feature: 

  • The Food & Beverage Innovation Center: Live, dynamic cooking demonstrations led by top chefs.  Some of the most innovative cooking solutions will be in operation and ROI details will be provided too.

  • Pizza Zone and Fry Bar: Showcasing the latest trends and innovations in two customer-favorite menu items with complimentary samples. 

According to Chef Sarah Tresser, “The foodservice industry is experiencing two driving factors influencing meal experience.  The first is a focus on convenience and speed of meal preparation.  The second is a renewed effort on improving the meal experience, making the meal preparation more theatrical with open kitchens and increasing the interactions between the guests and the culinary staff.” 

Bar & Restaurant Expo, returning to the Las Vegas Convention Center March 24-26, provides owners and operators exclusive access to new and exciting products, endless networking opportunities and up-to-date knowledge on industry topics and trends from a wide range of captivating speakers.  

 

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Plan to Attend or Participate in Our Events:

To learn about the latest trends, issues and hot topics, and to experience and taste the best products within the bar, restaurant and hospitality industry, plan to attend Bar & Restaurant Expo 2025 in Las Vegas. Visit BarandRestaurantExpo.com.

To book your sponsorship or exhibit space at our events, fill out our form.

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