New Mexican Beverage Showcase to Debut at Bar & Restaurant Expo

Bar & Restaurant Expo is taking owners and operators on an international journey of flavor with the launch of the Mexican Beverage Showcase, a brand-new pavilion on the expo hall floor. Open to all attendees, this immersive experience offers a curated selection of authentic Mexican Tequila, Macajillo, Mezcal, and Posh Altar, featuring complimentary samples from top suppliers to inspire bar and restaurant owners with new menu creations that captivate customers. 

"The Mexican Beverage Showcase is an exciting addition to Bar & Restaurant Expo, offering attendees a taste of Mexico’s rich beverage heritage," said Tim McLucas, Market Leader, Hospitality Group at Questex. "From bold agave spirits to innovative liqueurs, this pavilion is designed to inspire bar and restaurant operators with new flavors and unique offerings that can elevate their menus and drive business success. We’re thrilled to bring this important international experience to the show floor and give attendees the opportunity to discover new and innovative products firsthand." 

Attendees will have access to a diverse lineup of showcased brands, including: 

• Tequila: Vivarita Tequila, Cuadra Tequila, Fregon Tequila, Los Dos Carnales Tequila, Barro Negro Tequila, Los 3 Potrillos Tequila

• Mezcal: Fregon Mezcal

• Agave Nectar: CHISPO

• Posh Altar (POX – Traditional Mayan Spirit) 

• Macajillo (Agave-Based Macadamia Nut Liqueur) 

The Mexican Beverage Showcase has been created in partnership with Navarro Brothers Trading & Import, to provide bar and restaurant professionals with new ideas to craft unique beverages and attract customers seeking authentic and modern Mexican flavors.