Following its success — raising more than $100,000 to support bartenders in the US through programs and charitable donations — in 2023, the No/Low Tour returns with a renewed focus on mindful drinking and wellness to celebrate non-alcoholic and low-ABV cocktails that feature unparalleled creativity and premium fresh ingredients, created by the best bartenders in the industry. After six stops at premier cocktail events in 2023, the No/Low Tour looks to expand its community by acknowledging that the spirit of the beverage industry doesn’t lie in the spirits themselves, but in the community and moments we create with a great drink in hand. 

Presented by the Focus on Health (Alex Jump, LP O’Brien, Joshua Gandee) and Mover & Shaker teams (Nick Hogan, Shannon Michelle) — in partnership with brand sponsors including premier sponsors, Ritual Zero Proof and The Pathfinder — the No/Low Tour recognizes the importance of inclusivity and wellness for beverage professionals and guests. 

“Last year’s No/Low Tour was a resounding success,” shares Founder Alex Jump. “It was incredible to see our community come together to celebrate the creativity of non-alcoholic and low-ABV cocktails and connect over shared experiences in the industry. This year, we’re excited to expand our scholarship program, reinvigorate our educational programs, and of course, craft even more incredible non-alcoholic and low ABV cocktails.”

The No/Low Tour features two distinct components: Seminars to learn from leaders in the NA space and Bar Pop Ups that challenge the expectations of NA/Low ABV cocktails. The tour will debut with six stops at premier cocktail events and select cities in 2024:

  • San Diego Bartenders Weekend (April 14-17)
  • Chicago (June 24)
  • Tales of the Cocktail (July 21-26)
  • Nashville (September 9)
  • Portland Cocktail Week (October 6-10)
  • Austin (October 29)

"We’re thrilled to partner with Focus on Health for another year to continue these critical conversations around wellness that are driving our industry forward,” shares Founder Nick Hogan. “By creating inclusive spaces backed by educational programs, we’re dedicated to making wellness resources more and more accessible every year.”

Proceeds from the No/Low Tour will benefit Another Round Another Rally, a nonprofit financial and educational resource for the hospitality industry. Brand sponsors for the tour include Ritual Zero Proof, The Pathfinder, Luxardo, Lustau, Giffard, Monin, Three Spirit, Lucas Bols, and Dhos.


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