Filipino rum brand Tanduay recently opened the Tanduay Rum Bar in Fiserv Forum – the home arena of the National Basketball Association (NBA) Champions, Milwaukee Bucks – providing an exciting, refreshing cocktail experience with a tropical twist.
“A Filipino rum brand in the home of one of the most exciting teams in the NBA is something that we really take pride in, and we are glad that the fans are loving our Tanduay-infused cocktails,” said Kyle Tan, Tanduay executive vice president and head of international expansion.
Since the opening of the new bar in Milwaukee, Wisc., Tanduay’s specialty cocktails have been a go-to for fans. In fact, Matt Pazaras, chief business development and strategy officer for the Milwaukee Bucks, said that Bucks’ guests have been enjoying the rum-based specialty cocktails during games, concerts and events at the venue.
“We are thrilled to expand our international partner footprint to the Philippines, which has one of the Bucks’ most engaged international fan bases, and [we’re] excited to bring Tanduay’s finest rums to Fiserv and Deer District [in Milwaukee]," said Pazaras.
The Milwaukee Bucks is one of the four NBA teams that Tanduay signed a partnership with. The rum brand is the first and only Filipino company to have forged a deal of this extent with the NBA.
“Our presence in the NBA games of our partner-teams are a great help to our international expansion,” noted Tan. “With millions of fans from across the globe watching the Bucks’ games, we are able to make them aware of the brand. Our bar at the Fiserv Forum, meanwhile, gives them the experience of enjoying an iconic Filipino rum brand.”
Apart from Wisconsin, Tanduay is also present in 11 other U.S. states and the territory of Guam through partnership deals with leading international wines and spirits distributors.
Outside of the U.S. and the Philippines, Tanduay is available in Singapore, China, Australia, the United Arab Emirates, Belgium, the Netherlands, Luxembourg, Germany and the United Kingdom.
Tanduay was founded in 1854 and started out as a small distillery. Throughout the years, it has become one of the biggest and most recognizable brands in the Philippines. It’s also the recipient of numerous international awards for its rum products.
To learn more about Tanduay Rum, visit ph.Tanduay.com.
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