Truly Hard Seltzer, a leader in the hard seltzer category, announced the launch of its new, limited-edition Truly Poolside Variety Pack inspired by Grammy award-winning pop superstar Dua Lipa.
Meant to accentuate the vibes of summer, this first-ever limited-edition pack from Truly features four new summer cocktail-inspired flavors, including Strawberry Melon Fizz, Orange Peach Fizz, Piña Colada Style and Kiwi Mojito Style. The pack will be available through July.
Creating a new spin on familiar flavors, the Truly Poolside Variety Pack takes inspiration from Dua Lipa’s second studio album, Future Nostalgia, and features bold can designs, a nod to those retro, nostalgic influences. For added playfulness, each can sports a spirited summer saying like; "How chill," "Dive into flavor," "Floaties not included" and "Best served poolside."
“I love exploring new ways to express my creativity,” said Dua Lipa. “Playing CFO, chief flavor officer, for Truly’s new Poolside Variety Pack is the latest trick up my sleeve, and it being ready just in time for summer is no coincidence. See you by the pool!”
Truly is encouraging drinkers to dip their toes back into the water, turn up the music and get back out there to uncover new possibilities this summer. With more than 30 unique offerings and more flavors than any other hard seltzer on the market, Truly said it’s continuing to offer drinkers new and unexpected ways to enjoy its products.
“As the next phase of our multi-year partnership with Dua Lipa, we're thrilled to launch the new Truly Poolside Variety Pack,” noted Lesya Lysyj, CMO of the Boston Beer Company. “From the summer cocktail-inspired flavors to the vibrant can designs, we wanted to create something that was new and innovative yet still familiar with hints of nostalgia. No matter what you have planned for the summer, we hope you get out there and flaunt all your flavors, big and small.”
Each flavor in the pack is five percent ABV, 100 calories and only one gram of sugar.
For more information, visit TrulyHardSeltzer.com.
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