Loyalty program

Guest loyalty programs are moving from rewards to relationships

Operations

From rewards to relationships: Guest-loyalty programs that work

Operators should first define what they want loyalty to mean for their brands and which behaviors they hope to influence.

Aaron Kiel Sep 9, 2026 8:00am

waitress at a restaurant

The Sales Growth Play You’re Ignoring (and Already Paying For)

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guest loyalty guest relationship marketing

Key Ingredients for a Successful Loyalty Program

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guest loyalty guest relationship marketing

How Relevance & Relationships Can Drive Revenue

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Futuristic customer relationship management concept

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Group of happy friends enjoying a meal in a restaurant and toasting

[VIDEO] Best Loyalty Programs for Bars & Restaurants

May 31, 2019 5:00am