Toast POS

Guest loyalty programs are moving from rewards to relationships

Operations

From rewards to relationships: Guest-loyalty programs that work

Operators should first define what they want loyalty to mean for their brands and which behaviors they hope to influence.

Aaron Kiel Sep 9, 2026 8:00am

tacos and margaritas

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Burger with knife French fries and beer

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Piggy bank wearing sunglasses on a beach

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