Bar & Restaurant Expo, returning to the Las Vegas Convention Center March 27-29, will introduce the first International Pavilion of Food and Beverage Products at this year’s event, featuring the expo’s first Japanese Food & Beverage Showcase.
Sponsored by Japan External Trade Organization (JETRO) and Ministry of Agriculture, Forestry and Fisheries (MAFF), the Japanese Food & Beverage Showcase will present an exciting mix of Japanese products, flavors, and globally renowned specialties from 50 leading international suppliers. Attendees will be treated to delicious food and beverage samples and will have the opportunity to learn how to incorporate these key products into versatile menu items and creative beverage offerings.
“The Government of Japan is excited for the opportunity to present at this year’s Bar & Restaurant Expo, our first ever Japanese Food & Beverage Showcase at this event," said Osamu Taki, chief executive director of JETRO Los Angeles, “We strongly believe the Japanese Food & Beverage Showcase will have a great impact on the traditional bar and restaurant scene by teaching industry professionals how to incorporate the latest trends in Japanese cuisine.”
This experience will showcase traditional Japanese alcoholic beverages including sake and shochu - which have a rich 500-year history in Japanese cuisine, plus many renowned food products including wagyu beef, ramen, takoyaki and more. Attendees can also sample Japanese products that are new to the U.S. market, including dried sweet potato and baked sweet potato. With more than 20,000 Japanese restaurants currently operating in the United States, JETRO and MAFF look forward to promoting the unique and exciting specialties the country has to offer to the culinary world at this year’s expo.
“The addition of the Japanese Food & Beverage Showcase demonstrates the expanding global influence of Bar & Restaurant Expo, and the appetite for new products, different experiences, and fresh ideas to help fuel the growth of the bar & restaurant industry,” said Tim McLucas, Vice President of Bar & Restaurant Group, Questex. “We are excited to welcome so many Japanese companies, products and connections to the 2023 event in partnership with JETRO and MAFF.”
In addition to the International Pavilion, Bar & Restaurant Expo will offer attendees exclusive access to leading suppliers launching new and exciting products, endless networking opportunities and the latest industry topics and trends through an array of expert speakers, educational workshops, offsite trainings and amazing nightlife events. View the current exhibitor list and floorplan here.
Register now to attend the 2023 Bar & Restaurant Expo.
Plan to Attend or Participate in Bar & Restaurant Expo, March 27-29, 2023
To learn about the latest trends, issues and hot topics, and to experience and taste the best products within the bar, restaurant and hospitality industry, plan to attend Bar & Restaurant Expo, March 27-29, 2023 in Las Vegas. Visit BarandRestaurantExpo.com.
To book your sponsorship or exhibit space at Bar & Restaurant Expo, contact:
Veronica Gonnello (for companies A to G) e: [email protected] p: 212-895-8244
Tim Schultz (for companies H to Q) e: [email protected] p: 917-258-8589
Fadi Alsayegh (for companies R to Z) e: [email protected] p: 917-258-5174
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