The all-American burger brand, Fatburger, celebrated National Hamburger Day (May 28) by providing guests with a “token” of appreciation – limited edition non-fungible tokens (NFTs).
Created in collaboration with Supper Club, a Web3 eating community that supports restaurants, each complimentary NFT unlocked access to a free, made-to-order Original Fatburger (500 NFTs were given away).
“Fatburger’s foray into the NFT space last year with Death Row Records was a huge hit with our fans, so we wanted to introduce a new digital collectible in honor of National Hamburger Day that offers utility our fans can eat,” said Taylor Fischer, director of marketing of FAT Brands’ Fast Casual Division. “With this limited edition, one-of-a-kind NFT, we’re excited to offer a fun, innovative way for our fans to score a free Original Fatburger while owning a piece of the blockchain.”
The 500 NFTs were minted and available to fans on a first come, first serve basis to customers who visited a special website via Supper Club. Guests could then access their specialty NFTs through their Solana blockchain wallet and are able to redeem a coupon for a free Original Fatburger on their online purchase, starting June 1 through the end of the month.
Once a user links their wallet to their browser, the Fatburger online ordering website will register if a user has an NFT in their Solana wallet and the coupon can be applied. Coupons will be redeemable once per NFT owner and will not include add-ons.
Ever since the first Fatburger opened in Los Angeles 70 years ago, the chain has been known for its 100 percent pure, lean beef burgers.
Fatburger is a part of FAT Brands, a leading global franchising company that strategically acquires, markets and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The company currently owns 17 restaurant brands, which also includes Round Table Pizza, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide.
For more information on FAT Brands, visit FatBrands.com. To learn more about Fatburger, visit FatBurger.com.
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