The Features a Restaurant Website Must Have in 2022, According to Experts

A total of 70 percent of diners said that they decided not to visit an establishment due to issues with the website, according to DesignRush. As adaptations to modern technological trends are a strong indicator of a business thriving, web design companies now frequently specialize in developing websites that cater to specific industries, leading to an increased turnover.

DesignRush – a B2B marketplace connecting brands with agencies – leveraged its 11,000-agencies-strong network for quick insights on the latest features restaurants shouldn’t miss out on when optimizing or creating their websites. Those features include:

1) Voice Assistance, Chatbot and CRM Software

According to Gaurav Bhardwaj, founder of WebSplash Digital, a restaurant website should make use of new technologies that improve processes for both the business and the customers.“Restaurants should enable voice assistance for a seamless experience,” said Bhardwaj, “[...along with an] interactive chatbot system for a personalized experience and a robust CRM software for better marketing automation on their online platforms.”

2) Online Reservation and Orders

As per Meghna Kathotia, marketing director at Nico Digital, aside from including the basics – such as the menu, location and operating hours – a restaurant’s website should also include an online ordering system, especially in the case of fast-food chains.“A restaurant's website must include basic info about the cuisine, menu, history, location and working hours,” said Kathotia. “An online reservation system is also helpful. Online ordering for takeaway is suggested for QSRs but not for experiential/artisanal restaurants.”

RESOURCES: Some of the Top Web Development Agencies for Assisting Restaurants

To help restaurants develop and employ the latest online features, DesignRush also released its curated list of some of the top web development agencies that can help restaurants. The list includes (and this is just some of the many service providers that are available):

1) Kode Digital Experts Services – kodedigital.expert

2) LinkSture Technologies – linksture.com

3) Staiir Social Media Marketing – staiirsocialmedia.com

4) WebSplash Digital – websplash.com.au

5) Matic Solutions – maticsolutions.co.in

6) Nico Digital – nicodigital.com

7) JoomDev – joomdev.com

8) World Web Technology – worldwebtechnology.com

9) Mumbai Web Design – mumbaiwebdesign.in

10) Arowa Webtech – arowawebtech.com

11) Emerline – emerline.com

Brands can also explore the top web development companies – by location, size, average hourly rate and portfolio – at DesignRush.com

DesignRush.com is a B2B marketplace connecting brands with agencies through expert reviews and agency ranking lists, awards, knowledge resources and personalized agency recommendations for vetted projects.

Plan to Attend or Participate in
Bar & Restaurant Expo, March 27-29, 2023

To learn about the latest trends, issues and hot topics, and to experience and taste the best products within the bar, restaurant and hospitality industry, plan to attend Bar & Restaurant Expo, March 27-29, 2023. Visit BarandRestaurantExpo.com.

To book your sponsorship or exhibit space at Bar & Restaurant Expo, contact:

Veronica Gonnello
​(for companies A to G)
​e: [email protected]
​p: 212-895-8244

​Tim Schultz
​(for companies H to Q)
​e: [email protected]
p: (917) 258-8589

Fadi Alsayegh
​(for companies R to Z)
​e: [email protected]
p: 917-258-5174​

Also, be sure to follow Bar & Restaurant on Facebook and Instagram for all the latest industry news and trends.