Heineken Partners with DJ4Life Academy to Offer DJ Classes in Spanish

WHITE PLAINS, N.Y. December 14, 2010 – As part of the Heineken MezclaSonic music series, Heineken is directing its $10,000 Green Ribbon grant to DJ4LIFE Academy for a limited series of DJ classes to be taught in Spanish. The classes will be hosted by the academy’s seasoned bilingual DJs and will focus on the basic techniques of DJing and creating music mashups. Classes are scheduled to kick off early next year in New York, Miami and San Francisco.

“We are proud of the contributions that the Heineken Green Ribbon program has made over the years to aspiring Hispanic musicians, arts organizations, and now Latino DJs,” said Daniel Mandelbaum, Brand Director of Heineken. “Heineken is excited to collaborate with DJ4LIFE Academy and contribute to the growth of Hispanic DJs.”

DJ4LIFE is an internationally accredited DJ school that specializes in training new and upcoming DJs on the art. Based in San Francisco, the Academy offers various class levels in cities across the country including New York, Miami, and Chicago, in addition to its international location in Hong Kong.

The three-hour Heineken DJ4Life sessions will provide participants with hands-on training and will offer industry insights on how to become a professional DJ, for those interested in pursuing it as a career. Class details and dates will be available on www.dj4life.com/greenribbon. Space for these free classes is limited and open only to adults 21+

“It’s inspiring to have an iconic brand like Heineken involved in the Latino DJ movement,” said Tall Sasha, founder of DJ4LIFE Academy. “There are very few, if any, DJ schools that currently offer workshops in Spanish and we’re happy to be able to work with Heineken to help expand our offerings.”

Throughout the years, the Heineken Green Ribbon program has provided funding for music education programs and individual musicians in Hispanic communities nationwide. With this year’s partnership, Heineken will have achieved its goal of providing $100,000 in support of music education.