Promoting an event should be easy these days with the power of the internet, but if anything the addition of technology makes it even more difficult to reach your audience. Most bars and clubs will think of social media first, but then they would be missing out on the power of email marketing.
Once you’ve learned how to make a website for your bar, you can immediately start collecting emails by offering a quick signup on your page. All you need to do is promise subscribers that they will have exclusive information and be the first to know when events are happening. A coupon or free drink wouldn’t hurt either.
Think of your email list like a digital form of the usual paper advertisements that get handed out for promotion. Of course, you’re busy running a business, so you should partner up with an experienced marketing firm to help you organize the email marketing aspect of your advertising.
Check out the infographic below for a deeper insight into the power of email marketing and how it works from a detailed standpoint. This will help you collaborate better with your team and understand the moving parts of such a campaign.
Let us know how it helps you with your efforts in the comments!
This article and infographic is brought to you by OnBlastBlog.com. Nightclub & Bar Media Group’s editorial team played no part in developing the article or infographic.