The Hispanic population is growing. In fact, according to Pew Research, "The US Hispanic population reached 62.1 million in 2020, accounting for 19% of all Americans and making it the nation’s second largest racial or ethnic group." And they are a crucial consumer group to the foodservice industry—a survey by Numerator said 72% of the Hispanic/Latino demographic are more likely to eat out six time or more a week compared to the total US population.
Bar & Restaurant Expo will highlight how to reach this burgeoning group of consumers in the conference session, "FROM BUENO TO IRRESISTIBLE: How to Create an Unforgettable Customer Experience to Keep Them Coming Back for More," presented by Performance Foodservice National Director of Sales Pepe Toro.
Toro is a seasoned Foodservice Distribution leader celebrating 20 years in the industry. For the past 16 years, he's held various sales and leadership roles at Performance Foodservice. Pepe currently leads the charge in the Hispanic/Latin Segment across Performance Foodservice's expansive network of 60+ locations nationwide, enjoying remarkable market share gains and skyrocketing growth of the Contigo® brand during his tenure. Pepe immigrated from Guayaquil, Ecuador to the United States at age 15 and immediately started working in restaurants for seven years before switching gears to Foodservice Distribution.
In his session, Toro on will unveil the secrets to transforming your restaurant from just good to utterly irresistible. Drawing on his extensive travels and experiences, Pepe sheds light on the growing Hispanic/Latin restaurant segment and guides you through creating an unforgettable customer experience that keeps them coming back for more.
After this session, participants will:
- Understand the rapid growth of the Hispanic/Latin restaurant segment and realize the increasing competition within the industry.
- Gain insights on crafting ambiance for customers and elevate customer interaction.
- Teach employees to master the art of sales and increase revenue for your restaurant.
- Shift focus from saving to making money by maintaining food quality and presentation.
- Harness digital engagement, embrace transformation, and create WOW moments.
Register today to take advantage of this session!
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Plan to Attend or Participate in the 2024 Bar & Restaurant Expo, March 18-20, 2024
To learn about the latest trends, issues and hot topics, and to experience and taste the best products within the bar, restaurant and hospitality industry, plan to attend Bar & Restaurant Expo 2024 in Las Vegas. Visit BarandRestaurantExpo.com.
To book your sponsorship or exhibit space at the 2024 Bar & Restaurant Expo, contact:
Veronica Gonnello (for companies A to G) e: [email protected] p: 212-895-8244
Tim Schultz (for companies H to Q) e: [email protected] p: 917-258-8589
Fadi Alsayegh (for companies R to Z) e: [email protected] p: 917-258-5174
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