Bar & Restaurant Expo, formerly known as Nightclub & Bar Show, is returning to Las Vegas from March 27-29, 2023 with a new array of game-changing experiences!

Bar & Restaurant Expo has always delivered the latest in experience and innovation to move your business forward, and now the show is doubling down on its efforts to offer a truly immersive experience for the fast-changing F&B industry.

“As the leading event for the bar, restaurant, nightlife and hospitality industries in North America, Bar & Restaurant Expo has a duty to deliver the most dynamic mix of education, data, insights and opportunities for growth to support the needs of our evolving industry,” said Tim McLucas, Vice President & Market Leader, Bar & Restaurant Group. “For this reason, providing a robust educational program, in tandem with real-time product demos to showcase the hottest new solutions for future business growth, is key to this success.”

Here’s a look at the Top 3 new experiences, activations, and educational opportunities that will be at the 2023 Bar & Restaurant Expo.

1. Non Alc Chill Zone

Forecasts anticipate the non-alcoholic beverage segment will exceed $30 billion over the next two to three years—is your bar or restaurant ready to take advantage of the fastest growing trend in the beverage industry today?

The all-new Non Alc Chill Zone will provide an inspirational and interactive experience designed with owners, operators, and bartenders in mind. Step inside and experience the world of non-alc:

  • Sample the latest and most innovative beverages to hit the market
  • Learn from suppliers on how to grab a stake of this new revenue now
  • Discover how offering alcohol-free beverages accelerates your ability to generate more revenue per customer
  • Relax from the busy expo floor and recharge yourself and your tech


2. The Restaurant Zone

Whether your venue needs equipment, food, or a better guest experience, the newly redesigned Restaurant Zone is 15,000 square feet of space dedicated to four distinct activations:

  • Kitchen Equipment Showcase, powered by Middleby
  • The Food & Beverage Innovation Center
  • The Bistro Restaurant
  • An expo floor filled with the coolest restaurant suppliers presenting the latest products and innovations

Kitchen Equipment Showcase, powered by Middleby


Building a kitchen or interested in upgrading your equipment? Schedule a demo with Middleby to learn about the latest equipment on display and in action, including:

  • Blodgett Houdini Combi Oven
  • Turbo Chef Plexor M3
  • Carter Hoffman Crisp ‘N Hold Crispy Food Stations
  • Evo Event Teppan Grill
  • And much more…

“We are delighted to announce Middleby as the Official Kitchen Equipment Sponsor of Bar & Restaurant Expo 2023,” said McLucas. “This partnership creates the optimal one-stop educational and learning experience for operators to see the latest electric and ventless kitchen equipment in action and discuss their specific equipment needs with Middleby’s team. It’s this type of innovation that is shaping the future of the industry.”   

Food & Beverage Innovation Center (FBIC)

In addition to the state-of-the-art kitchen, powered by Middleby, as Official Kitchen Equipment Sponsor of Bar & Restaurant Expo 2023, the FBIC will also host a team of top chefs presenting live cooking demonstrations with 500 samples per session.

The Bistro

the bistro bar and restaurant expo

The Bistro is a 50-person restaurant located within the Restaurant Zone that provides a full restaurant experience for VIP Pass attendees. It’s designed to showcase the very best and latest food, beverage, FOH products, and technology products in a real-life setting. The 2022 menu included poutine, a flatbread, Tater Kegs, and a smash burger. The 2023 menu will be posted soon!

Expo Floor

From food and equipment companies to tech and beverage suppliers, you’ll find everything you’re looking for—and some things that may surprise you—in our 15,000-square-foot space dedicated to restaurant exhibitors.  Here are just a few of the companies you can visit: 

  • Land O’ Lakes 

  • Topo Chico 

  • Stonewall Kitchens 

  • Alaskan Leader Seafood


3. Agave Spirits Institute Course

Agave spirits are trending, with other agave spirits vying for the spotlight alongside tequila.

Learn more about this burgeoning market with The Agave Spirits Institute’s exclusive and intensive course on Wednesday, March 29, from 1:00pm - 3:00pm. The course will take a deep dive into tequila, mezcal, sotol, raicilla, and more. It’s designed for both beginners and advanced bartenders, and participants will receive accompanying kits, tastings, hands-on education, and a diploma of completion.

Certified Sommelier and Agave Spirits Institute Director of Education Daniel Rodriguez Gonzalez will lead the course. With his extensive background in the wine industry, Daniel founded the Agave Spirits Institute, taking the approach and methodology of wine study and applying it to agave spirits. He built an educational program and a faculty composed of professionals across various fields of agave history, production, tasting, and natural sciences to create the first and only accredited institution dedicated to the instruction, study, and stewardship of all agave spirits.


Plan to Attend or Participate in Bar & Restaurant Expo, March 27-29, 2023

To learn about the latest trends, issues and hot topics, and to experience and taste the best products within the bar, restaurant and hospitality industry, plan to attend Bar & Restaurant Expo, March 27-29, 2023 in Las Vegas. Visit

To book your sponsorship or exhibit space at Bar & Restaurant Expo, contact:

Veronica Gonnello ​(for companies A to G)​ e: [email protected]​ p: 212-895-8244

​Tim Schultz ​(for companies H to Q)​ e: [email protected] ​p: (917) 258-8589

Fadi Alsayegh ​(for companies R to Z)​ e: [email protected] p: 917-258-5174​

Also, be sure to follow Bar & Restaurant on Facebook and Instagram for all the latest industry news and trends.