The annual VIBE Conference is the number one education program for on-premise beverage executives and their supplier partners. This year, our 12 general sessions are stronger than ever, addressing the questions and needs of the industry now. Hear from prominent agencies like Datassential, IWSR, Nielsen, NPD and Technomic, and industry experts from some of the largest companies in the country including Applebee’s, Brinker, Buffalo Wild Wing's, Darden, Delta, Landry's and Walt Disney Parks and Resorts.
It’s time to leave the pandemic behind, and start looking towards the future: what’s next, what’s coming and how the market has evolved over the last 16 months. If you’re ready to get ahead of the emerging post-COVID market, then VIBE Conference is the place where you need to be.
Register for the conference now, early bird pricing is available through August 2, 2021.
Cannabis On-Premises: Understanding Regulations, Markets, and Opportunities with Confidence
Lucia Cifonelli, Co-Founder of Cannabis USA, leads this session on the emerging cannabis market. Cannabis legalization has opened doors and prompted questions from suppliers and buyers about navigating the nascent space. Cannabis USA will share successful practices and consumer insight for on-premises sales. You’ll learn about cannabis’ booming and somewhat confusing route to market and state regulations. Find out how traditional beverage distributors and suppliers are preparing for the cannabis industry’s rapid growth. Get up to date on trends, proposed lounges, regulations, and the sale of cannabis products at neighborhood cafés, resorts, and national accounts. Most importantly, learn about consumers—their demographic, ethos, and culture—so that you can successfully sell and market to them.
Looking Forward: Innovation & Trends That Will Power Our Industry
After over a year of COVID-19-related challenges, the beverage industry is finally in recovery mode. Join Colleen McClellan, Director at Datassential, as she presents consumer on-premise adult beverage trends that are key for innovation cross specific segments. Colleen has over 20 years of experience in marketing, insights and innovation for retail and foodservice markets. She is also a certified sommelier with an MBA in International Business and MS in Managing Information Systems. McClellan was our keynote speaker at this year’s Bar & Restaurant Expo (formerly Nightclub & Bar Show), and we’re excited to welcome her to VIBE Conference this year.
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Now & Next: Reinventing the On-Premise Drinks Business
Growing adult beverage sales is vital to on-premise recovery post-pandemic. To take advantage of the growing market, you have to accurately anticipate how restaurants, hotels and their customers are evolving and what role adult beverage plays now, and in the future. Learn from Technomic experts, Donna Hood Crecca, Principal, and David Henkes, Senior Principal, about changes to the on-premise landscape and the outlook for dine-in, delivery and virtual brands in meeting consumers’ expectations in the new environment. Understand the outlook for recovery and growth for key segments and adult beverage sales, and the crucial strategies and tactics to employ to drive the business forward.
Beverage Trends, Beyond the Big Pivot
Join Kathy Casey, President & CEO of Liquid Kitchen, and Maeve Webster, President of Menu Matters, as they discuss the most promising beverage opportunities of the future. These industry experts will review pandemic-driven pivots that have endured, how they’ve evolved, and what comes next. They will also predict alcoholic and non-alcoholic beverage trends that will inform and impact beverage programs as we push forward past the chaos and uncertainty of the past year and a half.
Discover our full sponsor list here and don’t forget to grab your ticket during our Early Bird registration period – available now through August 2nd. Register here, and be part of the industry’s recovery and future, only at VIBE Conference.
Keep checking barandrestaurant.com and vibeconference.com for show updates and all the latest news. Don't miss a moment of VIBE Conference, sign up for the exlusive newsletter today. We look forward to welcoming you to VIBE Conference 2021 this September 27 – 29th at Omni La Costa Resort and Spa in Carlsbad, California. Early Bird Registration is open now through August 2, 2021, register here.
For sponsorship opportunities, contact Donna Bruns at [email protected], Charlie Forman at [email protected].
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