Love them or hate them, review sites are important for marketing your bar. Most potential patrons do research before they go to a bar, and they are more likely to check review sites.
How your bar is presented on review sites is key to attracting new customers, especially in areas with a lot of tourists. Most tourists don’t have the benefit of word of mouth or knowing anything about your establishment, so review sites are their number-one source of information on where to go.
By treating review sites as what they are, customer feedback, you can use the information to help improve your business. Careful management of your bar’s image on multiple review platforms needs to be a part of your bar marketing efforts.
So which review sites are the most popular? Three have an out-sized impact on potential guest traffic: Google, Yelp, and TripAdvisor. Each review site attracts a different audience and has its benefits and drawbacks, so you will need a slightly different approach with each.
Want to learn more about how to manage each of the three big review sites, as well as why your review rating matters and how to best leverage review sites to attract customers?
Read the full guide to review sites on The Bar Business Coach.
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