Bar & Restaurant's Nightclub & Bar Show has been a favorite of industry veterans for 35 years. But it's also an incredible resource for new operators ready to launch their venues. Skip the steep learning curve and make the most of your first year of business by learning from the best at these five conference sessions, perfect for the first-time attendee or operator.
Supercharging Your Social Media & Stopping Negative Reviews: What You Know but Don't Do
Your business’ reputation is important – it’s how potential guests perceive you before even stepping foot into your establishment and what they write about you when they leave. With many guests turning to social platforms to make their decisions, it is important to know what others are saying about your business, whether it be positive or negative. In this session, Todd Collins reveals steps you should take to protect your reputation and how best to take this information to be constantly improving your operation and guest experience.
Hosted by Todd Collins, Chief Operations Officer of Beamed Media.
Room S222
Monday June 28, 2021
1:00pm - 1:50pm
An Insider's Guide to Getting Press Coverage (Without a PR Team)
You don’t need a dedicated PR team or full-time marketing manager to get meaningful press coverage; all you need is to understand how the media industry works. This panel will break open the world of newspapers, magazines and blogs so you can start to get the coverage your venue deserves. Led by Sarah Engstrand, Bar & Restaurant’s Editorial & Content Director, this session brings together journalists, editors, and PR agencies to teach you how to get your story published. Find out what readers actually want to know, what editors want to write and how you can get your venue covered by the leading publications. This panel will cover pitching, working with influencers, figuring out your story, and growing media relationships organically - come armed with questions for the Q&A portion at the end.
Hosted by Sarah Engstrand, Editorial & Content Director, Bar & Restaurant.
Panelists: Nina King, Managing Editor, Las Vegas Magazine; Emmy Kasten, Freelance Editor; Alissa Kelly, Chief Executive Officer, PR Plus; Stephanie Wilson, CEO/Founder, Wicked Creative
Room S220
Monday June 28, 2021
4:00pm - 4:50pm
Journey of First-Time NCB Attendees to Opening the First Bars
Back by popular demand again, Nightclub & Bar board member Michael Tipps and the Invictus Hospitality (IH) team detail the journey of taking a first-time NCB attendee all the way to opening their first bar. The hospitality secrets that can’t simply be “googled” about opening a bar or restaurant will be revealed through a real-life working example, in real-time, with real people. Regardless if you are an experienced operator who is looking to refresh the concept, need to find some inspiration, or if you dream of having your own bar or restaurant, then this seminar will not disappoint. Will you be the one to be featured on stage next year?
Michael Tipps, Co-Founder, Invictus Hospitality
Homan Taghdiri, Co-Founder & Managing Partner, Invictus Hospitality
David Foss, Managing Partner, LaLou
Charles K Singleton, Director of Operations, Mama Foo Foo
The Fringe Benefits and How They Grow Your Business
Millennials and Generation Z are huge assets to your team and an impactful part of our culture. This session focuses on listening to your workforce’s ideas, engaging their creativity, promoting their passions and putting more dollars into your pocket. Profitability is important, but it’s not possible without the people behind it. And if they don’t feel like you’re authentically engaged, you’re already losing money. That doesn’t work. This concept works. Learn how craft an internal message that speaks to the motivational factors of this group of people to start building loyalty and reducing attrition.
Christie Lawler, Founder & Owner, CJL CONSULTiNG
Mike Herchuck, Director of Operations, American Social Bar & Kitchen
Kristen Wheaton, Vice President of Venue Experience, Alamo Drafthouse Cinema
S219
June 29, 2021
10:00am - 10:50am
Your Guide on Food & Beverage Features Feature, LTOs & Specials to Drive Demand
Are you creating unforgettable limited-time offers? Or you pushing out ‘specials’ that sound like yesterday’s leftover put into today’s meatloaf? Learn how to keep it fresh with Chef Duffy and other award-winning chefs from the Food & Beverage Innovation Center on features that actually appeal to your guests. LTOs can be a great way to build loyalty, increase traffic, and stand out from the competition. Hear best practices on pricing, establishing urgency, and how to empower your back and front-of-house staff to help make this a huge success for your operations.
Chef Jennifer Behm-Lazzarni, Co-Executive Chef, Red Fin Crudo + Kitchen
Chef Kayla Robison, Executive Chef, Arnold's Bar and Grill
Chef Chad Rosenthal, Executive Chef, The Lucky Well
S223
June 30, 2021
11:00am - 11:50am
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