Hard Rock Hotel & Casino Las Vegas expands its poolside debauchery by launching a brand new residency with Robbie Rivera and his world-renowned Juicy Beach party. This marks the first ever residency for Juicy Beach outside of its Miami home base. Juicy Beach at the Hard Rock Hotel & Casino commences on Saturday, April 20 with a lineup that includes Robbie Rivera, Stonebridge, Felix Cartal, Manuel De La Mare and Hot Mouth.
Since 2005, Robbie Rivera and his wife and business partner, Monica, have been the driving forces behind the world-renown Juicy Beach party at WMC in Miami each March. The 17-hour events at Nikki Beach Club attract a cast of over 5,500 clubbers as well as A-list DJs, and the party has gone on to become one of the week's most successful events. From 2006 to 2008 Juicy Ibiza parties at Amnesia (sponsored by Armani Exchange) and Privilege in Ibiza & Catwalk in Barcelona welcomed over 6,000 clubbers. To date, Juicy Beach has 
featured a who’s who of DJ talent including Kaskade, Deadmau5, Benny Benassi, Axwell, Sander van Doorn, Steve Angello, Mark Knight, Dirty South, Sebastian Ingrosso, Laidback Luke, Joachim Garraud, Thomas Gold and George Acosta, among others.
Launching with the April 20 event, Robbie and Monica Rivera present their high-energy, 17-hour event to Sin City on select dates at the one-and-only Paradise Beach in Hard Rock Hotel & Casino, home of the famous original dayclub REHAB. Partygoers can expect the same unforgettable experience Juicy Beach is known for with top DJs providing the hottest dance music at the luxurious pool.
Juicy Beach Dates:
Saturday, April 20
Saturday, May 25
Saturday, June 22
Saturday, July 6
**Additional dates to be announced soon**