Reusables.com, a zero-waste packaging platform, recently started working with Earls Restaurant Group, a premium restaurant chain with 68 locations in North America.
Starting first at the Earls Test Kitchen Vancouver-Canada location, customers are now able to select reusable takeout packaging for pickup and delivery through their ordering channels, including DoorDash, its exclusive delivery provider.
“At Earls, we are committed to supporting the environment and sustainability movement, and are excited to pilot Reusables and give our customers more options to reduce their reliance on single-use plastics,” said Kristin Vekteris, chief brand officer at Earls Restaurant Group. “It even goes beyond sustainability because the food stays warm and travels better in their stainless steel bowls.”
Reusables’ tech-enabled packaging platform has seen widespread adoption throughout restaurants and retailers in Vancouver since launching in 2021, and the company has plans to expand to new cities later this year.
“Earls is an iconic brand in Vancouver and we are honored to team-up with them to make reuse easy for their staff and customers,” noted Jason Hawkins, the CEO and co-founder of Reusables. “Our reusable-as-a-service enables companies like Earls to seamlessly integrate reuse into their existing business.”
Reusables.com, as a platform, helps food businesses reduce their packaging waste by providing them with tech-enabled reusable packaging-as-a-service. Becoming a “Reuser” lets a customer enjoy takeout from participating stores as much as they like, without contributing to packaging waste. Containers and returns are managed through the platform’s user-friendly app.
Reusables is backed by Ryan Holmes' LOI Venture, which continues to invest in its IoT enabled tracking technology as it looks to makes reusable food packaging mainstream. Holmes is the founder of Hootsuite, as well as an author and serial entrepreneur.
Governments around the world are indeed accelerating the shift away from single-use plastics and packaging towards a more circular economy. In the United States, Wall Street Journal reports that only five percent of plastic actually gets recycled. Alternatives like biodegradeable or compostable plastics are also being banned.
The concept of Reusables supports a circular economy, wherein waste is eliminated or diverted from landfills and the environment as much as possible.
Experts at Upstream have shown that reuse is the most sustainable form of packaging; thus, Reusables is on a mission to make it part of everyday life – especially in the restaurant industry.
Reusables also announced a recent partnership with IGA at its Robson St. location in Vancouver. “The demand for our platform has grown significantly since launching one year ago, and its exciting to see established food businesses like Earls and IGA showing leadership in their industries,” said Hawkins.
To learn more about Reusables, visit Reusables.com.
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