You’ve probably noticed that when it comes to programming beer and wine menus, there are thousands of options from which to choose.
Wouldn’t it be great to eliminate one more stressful task by accessing reliable, hard data on what beer and wine was favored by consumers? Enter: iPourIt, the leader in self-pour beverage dispenser systems.
Since 2012, iPourIt systems have poured more than 100 million ounces of beer and wine. According to the company, there are 3,400 taps in operation, representing 63 percent of total self-serve wall taps in the United States. Due to the success of iPourIt, 900 more are scheduled to be installed. Committed to—perhaps obsessed with is more accurate—maintaining their status as the leader in self-serve beer and wine dispensing technology, the company tracks performances of beverages across several categories.
This data doesn’t solely benefit iPourIt, iPourIt operators, or the brewers and winemakers with whom they partner. Operators who don’t use an iPourIt system but want insight into the beers and wines motivating consumers to open their wallets will also find this information valuable.
iPourIt collects their data via RFID tech, which tracks metrics such as products and ounces poured, the age and gender of consumers, and system locations which include taprooms, fast-casual and casual dining venues, and other hospitality concepts. In the case of their 2018 Annual iPourIt Report, the company compiled the data of more than 14,100 beers and over 580 wines. That equates to 45.5 million ounces of beer and two million ounces of wine poured between September 2017 and September 2018.
The report, available in its entirety via this link, reveals that Firestone Walker 805 was the number one beer of the top 50 microbrew and craft category with over 247,000 ounces poured. Blue Moon Belgian White, Narragansett Lager, Lost Coast Tangerine Wheat and Station 26 Juicy Banger filled in slots two through five with more than 570,000 combined ounces poured.
Bud Light clinched the number one spot among the top 10 domestic beers with over 300,000 ounces poured. Coors Light landed in second place with nearly 267,000 ounces. In third was Pabst Blue Ribbon with iPourIt taps pouring out just over 164,700 ounces.
Consumers poured themselves more than 186,000 ounces of Modelo Especial, earning it the number one spot among import beers. Stella Artois grabbed second place with nearly 142,000 ounces, and with almost 132,000 ounces, Delirium Tremens found itself in third place.
California Cider Company’s ACE lineup performed very well at iPourIt locations, taking spots one and two in the cider category. ACE Pineapple (214,113 ounces) took first place by a wide margin: almost 100,000 ounces separate it from second place ACE Perry (116,438 ounces). Angry Orchard Crisp Apple got third place with just shy of 100,000 ounces.
Switching gears to wine, iPourIt tracked the top 50 white wines, the top 50 reds, and the top 20 rosés. The top two white wines found themselves in a neck and neck race with roughly 800 ounces separating them. In first place, Acrobat Pinot Gris with close to 33,000 ounces poured. True Myth Chardonnay came in second with almost 32,000 ounces. Third place through fifth were earned by Carletto Vino Frizzante Bianco (just short of 26,000 ounces), Pacific Rim Riesling (almost 17,800 ounces) and Simi Sauvignon Blanc (close to 17,700 ounces).
Two Cabernet Sauvs found themselves in the top five red wines, but it’s a Pinot Noir that landed at number one. Hahn Family Wines Pinot Noir was poured to the tune of almost 28,300 ounces, while number two Dreaming Tree Crush reached more than 25,000 ounces poured. Liberty School Cabernet Sauvignon and Leese-Fitch Cabernet Sauvignon, numbers three and four, poured out 17,300-plus ounces and 16,400-plus ounces respectively. Consumers poured more than 15,500 ounces of Tiki Sangria Classic Red, putting it in the number five slot.
Almost 62,700 ounces of Pratsch Rosé was poured by consumers to make it the number one iPourIt rosé. Second place went to Oak Ridge Winery OZV Rosé with more than 31,700 ounces. Interestingly, a significant gap separates the top two rosés from the rest of the pack. Stemmari Rosé, which came in third, saw just a little over 10,700 ounces poured. Spots four and five were both poured over 10,000 times.
To learn more about iPourIt, visit their website. Those who want the full report, which ranks dozens of beers and wines and provides precise numbers of ounces poured, click here.