Companies Celebrate the Season of Thanksgiving with Donations

Sonoma-Cutrer and Woodford Reserve Partner with No Kid Hungry

Continuing the Friendsgiving tradition, Sonoma-Cutrer and Woodford Reserve announce a new $50,000 joint donation to No Kid Hungry, a national campaign dedicated to ending childhood hunger. This donation by the Brown-Forman Corporation-owned brands can help provide up to 500,000 meals to kids facing food insecurity in the United States.

This year, in addition to the brand’s joint donation, Sonoma-Cutrer will be donating 5% of eCommerce sales made on the brand’s website on Giving Tuesday, November 29, to No Kid Hungry, up to $1,000. Sonoma-Cutrer and Woodford Reserve first partnered with No Kid Hungry in July 2018, and have since donated a total of $250,000 to the campaign. 

“At both Sonoma-Cutrer and Woodford Reserve, we are committed to supporting the communities we call home, whether in our own neighborhoods or across the country,” said Sonoma-Cutrer Pinot Noir Winemaker Zidanelia Arcidiacono. “It is an honor to work with No Kid Hungry to support their efforts to ensure kids get access to the meals they need.”

No Kid Hungry is a national campaign launched in 2010 by Share Our Strength, a nonprofit organization working to solve the problem of hunger and poverty. In addition to advocacy, research, and policy initiatives, No Kid Hungry works to provide children with free breakfast, lunch, and after-school meals, as well as nutrition programs, to empower families to learn to shop and cook healthier. According to the latest estimates, as many as 9 million children in the United States live in "food insecure" homes.

“The past few years have shown us that when we come together, we can make a difference in the lives of those around us”, said Woodford Reserve Assistant Master Distiller Elizabeth McCall. ”We hope consumers feel confident in their purchase of both Woodford Reserve and Sonoma-Cutrer, knowing that we are giving back to those in need this holiday season, and join us in supporting this great cause.”


Tales of the Cocktail Foundation Announces Giving Tuesday Grant Fundraising Campaign

Tales of the Cocktail Foundation (TOTCF) is pleased to announce a new initiative from the Philanthropy & Development Committee that’s aimed at raising funds for the 2023 Bartender Welfare and Well-being Fund. Launching on Giving Tuesday, November 29, 2022, and continuing through February 3, 2023, the fundraising campaign will rally capital for TOTCF’s grant programs that support emerging and existing organizations and individuals who demonstrate a vision, determination, and ability to make meaningful change in the global hospitality industry. To date, TOTCF has granted more than $350,000 in awards to those who are actively improving the global hospitality landscape.

Giving Tuesday, a global generosity movement that was created to unleash the power of people and organizations to transform their communities, provides an opportunity for TOTCF to kick start its 2023 grant-giving cycle. TOTCF will welcome all individuals, organizations, and sponsors to give to its fundraising campaign which can be accessed through The Foundation’s Donately page. All donations are tax-deductible and will directly support uplifting and advancing the hospitality community. 

“Farm Distilled at Historic Locust Grove was able to bridge and build community as a result of partnering with fellow Grant recipients Made in New Orleans and Turning Tables Nola,” said Andrea Meriwether, Founder of Farm Distilled at Historic Locust Grove and 2020 Grant Recipient.  “We have developed community beyond the [Kentucky] bluegrass borders and connected with a budding pool of diverse black and brown talent.” 

TOTCF 2023 Grant Application Period Opens: January 3, 2022

The 2023 TOTCF Grant Application Process will open on January 3, 2023, and continue through February 3, 2023. Focused on bartender welfare and well-being, the Philanthropy & Development Committee will review all applications through a lens of improving the lives of bartenders and hospitality workers. Areas of focus include: equity, advocacy, healthcare, mental health, education, sexual harassment prevention, and workplace safety, as well as many other topics; more information can be found below. Applicants can be individuals, organizations, or 501(c)3 non-profits. 

The initial phase of the Application Process invites interested parties to submit a Letter of Intent. Once reviewed, the Philanthropy & Development Committee will invite select applicants to advance to the phone interview phase. From there, applicants will submit a final proposal. Finalists will be invited to present their applications at the 2023 Tales of the Cocktail Conference in New Orleans, and grant recipients will be announced in fall 2023. Applications as well as additional information are available via The Foundation’s website