Adds 15 new markets, bringing total distribution with Southern Glazer’s to 32 U.S. markets
Southern Glazer’s Wine & Spirits — the largest North American wine and spirits distribution company — announced that it is expanding its existing distribution agreements with Delegat, a leading global super premium wine company. With the new agreements, Southern Glazer’s will be distributing Delegat brands in 15 additional markets. As a result, Southern Glazer’s will be Delegat’s exclusive distributor partner in a total of 32 U.S. markets.
In addition to the 17 markets that were already represented by Southern Glazer’s, Delegat is adding Arizona, Colorado, Indiana, Kentucky, Louisiana, Maryland, South Carolina, Mississippi, Nebraska, North Dakota, South Dakota, Oklahoma, Texas, Utah, and Washington D.C.
“We are excited to extend our business relationship and represent Delegat’s world-class super premium wines across our unmatched national network,” said Mel Dick, Senior Vice President of Southern Glazer’s Wine & Spirits and President of the Company’s Wine Division. “This significantly expanded relationship further enhances our world-class wine business and enables us to introduce these great wine brands to a broader base of Southern Glazer’s customers.”
“Delegat’s Oyster Bay and Barossa Valley Estate wines are poised for growth in light of strong consumer demand for super premium brands,” added Steve Slater Executive Vice President and General Manager of the Company’s Corporate Wine Division. “Leveraging this trend, and with our new national alignment, we are confident that we can accelerate Delegat’s presence within Southern Glazer’s key national account customer base.”
“Delegat USA has worked very successfully with Southern Glazer’s over the past decade to achieve strong growth with our category leading brands Oyster Bay and Barossa Valley Estate,” said Graeme Lord, Managing Director of Delegat Group Limited. “Extending our relationship with Southern Glazer’s will provide a powerful distribution platform across 32 markets in the United States. We are looking forward to working with Southern Glazer’s to serve our customers, grow distribution and realize the significant growth potential of Oyster Bay and Barossa Valley Estate.”
About Delegat
At Delegat we are building a leading global Super Premium wine company. Our business has grown more than tenfold since 2003. Delegat is focused on establishing both Oyster Bay and Barossa Valley Estate as two of the world’s leading Super Premium wine brands. Established and majority owned by the Delegat family, Delegat Group is listed on the New Zealand Stock Exchange. To support our future growth plans, we have invested in state-of-the-art wineries and world class vineyards in the prime grape growing regions of New Zealand and Australia. We focus exclusively on making the world’s most sought-after Super Premium wines and brands. For more information visit http://www.delegat.com/.
About Southern Glazer’s Wine & Spirits
Southern Glazer’s Wine & Spirits is North America’s largest wine and spirits distributor, and the preeminent data insights company for alcoholic beverages. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 team members. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.