As a top importer to the U.S., HEINEKEN USA is always striving to unlock and bring to market authentic flavors inspired by consumer trends. These latest innovations from Dos Equis® bring new twists to the brand as they expand its portfolio.
Followed by the success of Dos Equis® Chelada, the brand has launched Dos Equis® Michelada. As an authentic Mexican beer, Dos Equis® delivers a genuine michelada experience that follows the traditional brewing process. Dos Equis® classic Mexican recipe combines the flavors of tomato, lime, spice and a hint of salt, with the refreshing taste of crisp beer. Dos Equis® Michelada is 4.1% ABV and comes in a 24oz can.
A new flavor of Chelada has now joined the Dos Equis® Cheladas family with the launch of Dos Equis® Chelada Mango, it is a delicious new chelada that caters to the expanding desire for savory and Mexican-inspired flavors. With its distinct flavor profile and cultural significance, Dos Equis® Chelada Mango is a perfect choice for consumers seeking new options to explore. Dos Equis® Chelada Mango is 4.1% ABV and comes in a 24oz can.
And for those occasions when you’re looking for flavor without the alcohol, Dos Equis® Lime & Salt Zero is a refreshingly flavorful spin on a smooth-tasting Mexican brew, without the alcohol. Made with a hint of lime flavor and a touch of salt, Dos Equis® brings you a Mexican brew experience that feels right in those social moments when you can’t or don’t want to drink alcohol.
Dos Equis® is helping to drive growth through innovations that cater to consumer trends through their commitment to adding an unexpected twist to brews that meet consumer preferences.