First-Party Data Provides Insights on Your Guests. Here's How to Collect It.

First-party data is quickly eclipsing third-party data in the marketing world and now is the time for restaurant owners to learn how to collect and leverage this data.

First-party data is information you collect about your consumers directly, making it more accurate and reliable than third-party data. You can use first-party data to:

  • Improve your restaurant’s offerings and service
  • Give customers more personalized experiences
  • Hone your targeted advertising and marketing campaigns

Another advantage of first-party data is that it can be more affordable to acquire. Rather than paying another company for it, you can collect it yourself using five simple tactics.

1. Use a Customer Data Platform

The first step to gathering first-party data is selecting a customer data platform (CDP), which pools together data about your customers from different sources to create unified profiles for each one.

Some CDPs use AI to automatically segment your customers, allowing you to easily target your advertising campaigns. Many CDPs also integrate with other key business software, such as customer relationship management systems (CRMs) and point of sale (POS) systems.

Want to learn more about how to use your customer data platform as well as the other four effective ways restaurants can start collecting first-party data? Read the full post on Liberty Interactive Marketing's site.


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