Leverage Your Restaurant’s Resources, Get Support in Launching a Virtual Restaurant Brand

Mealco – a food-tech start-up focused on creating value for food brands, restaurant operators and customers – is encouraging established restaurant brands, operators and entrepreneurs to join its exclusive Brand Innovators program. The program is geared toward helping food and restaurant entrepreneurs launch virtual restaurant brands and drive revenue.

Mealco’s technology empowers restaurants in the $800 billion food industry to turn their back-of-house resources into digital-friendly operations. With a mission to leverage technology to empower restaurants to thrive in a digital age, Mealco streamlines operations through aggregating online delivery channels into a single, easy-to-use tablet – expanding meal and brand offerings to match customer tastes, optimizing restaurants’ online presence, and reducing food delivery costs, all of which enable restaurants to grow their customer base and increase revenue and profitability.

Brand Innovators Program

For the new program, Mealco will select the best-of-the-best to expand its network of culinary innovators and help them penetrate new markets and enhance their brands.

New business creators will join an existing slate of esteemed brand innovators that include Hillary Sterling's Cayenne, Ken Gordon's Mochidoki, Dani Beckerman's Jars by Dani, Ariel and Leni Barbouth's Nuchas, Nils Noren's Num Pang, and Matt and Chris Urakami's Poutine Brothers.

Here's how Mealco's Brand Innovators program works:

  • Culinary innovators will submit a “Request for Consideration” to join the Mealco Innovators Program.
  • Once selected, creators will work with Mealco to develop a high-quality virtual menu that will be fulfilled by members of its nationwide restaurant operator network and delivered to customers via popular online delivery apps, including DoorDash, Uber Eats and Grubhub.
  • Upon creation of the virtual stores, Mealco will optimize the menu so that it ranks highly in Internet searches and is calibrated for a delivery-centered business model. Brands are then paired with restaurant operators based on their infrastructure and resources, local customer demographics, existing ingredient inventory and equipment and staff culinary capabilities.
  • Using geo-tracking, orders are directed to the closest restaurant that carries your brand to ensure the food's timely delivery to hungry customers.

More Consumers Are Exploring Delivery Apps When Hungry

Daniel Simon, Mealco founder and CEO, noted, “Based on the vast amount of data that the Mealco platform collects and analyzes, we are able to uncover unique insights that empower our creators to give customers exactly what they want. For example, we estimate that approximately 70 percent of customers conduct exploratory food searches on delivery apps when they are hungry. Mealco optimizes these searches to make sure that our creators are featured prominently and grab customers' attention. Together, all of these Mealco features enable creators to substantially grow their customer base and permit restaurant operators to monetize their restaurants unused capacity.”

Simon explained that Mealco's secret sauce is that they work with restaurant entrepreneurs to help them satisfy customer demand outside of their current markets, eliminating the investment and risk of launching brick-and-mortar locations, allowing them to get back in the kitchen to do what they love – develop new food creations for customers to enjoy.

“The increased growth for these brands results in significantly enhanced exposure and increased revenue for creators,” he said.

If you're a food or restaurant entrepreneur looking to create a virtual restaurant brand, and you’re interested in joining Mealco's Brand Innovator program, please contact [email protected]. To learn more about Mealco, visit Mealco.co.

Plan to Attend or Participate in
Bar & Restaurant Expo, March 27-29, 2023

To learn about the latest trends, issues and hot topics, and to experience and taste the best products within the bar, restaurant and hospitality industry, plan to attend Bar & Restaurant Expo, March 27-29, 2023 in Las Vegas. Visit BarandRestaurantExpo.com.

To book your sponsorship or exhibit space at Bar & Restaurant Expo, contact:

Veronica Gonnello​
(for companies A to G)
​e: [email protected]
p: 212-895-8244​

Tim Schultz
​(for companies H to Q)
​e: [email protected]
​p: (917) 258-8589

Fadi Alsayegh
​(for companies R to Z)
​e: [email protected]
p: 917-258-5174​

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