Technomic, a Winsight company, just released a valuable new service called Location Targeting, the newest feature of Ignite Company.
Location Targeting captures more than one million foodservice locations and allows operators and suppliers to gain a deeper understanding of small chains and independents at the address level.
The new feature allows clients to view foodservice location characteristics, amenities and annual sales volume, all overlayed with Technomic's standardized operator classification system.
Technomic experts collect location-level insights through a variety of sources, including operator websites, business directories and consumer review sites. Locations are then mapped through Ignite search criteria and cross-checked with Technomic research, to create a searchable dashboard of business names, addresses and attributes.
Data can be filtered and exported by market, segmentation and other key operator characteristics to drill into the critical location-level insights a business might need.
“The Location Targeting tool extends Technomic's industry-leading market intelligence down to the address level,” said Kevin Schimpf, director of industry research at Technomic. “Decades of insights from tracking foodservice industry performance and ranking top industry players have been built into the dashboard, helping to create a Location Targeting tool with unmatched accuracy.”
Location Targeting was designed to help operators and foodservice suppliers enhance their local market strategy. Operators can utilize Location Targeting to view the competitive market and develop expansion plans. Supplier clients can utilize the data to inform and enrich their sales strategy and targeting by market, whether through enabling their direct sales force or broker sales teams.
Technomic's services also encompass cloud-based B2B research tools, consumer and menu trend tracking and other leading strategic research and analytic capabilities, to prioritize and size business opportunities.
To learn more, visit Technomic at Technomic.com.
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