From Shiny Operations Gadget to Powerful Marketing Tool
Running a successful venue isn’t easy. You have various departments in charge of different tasks, not to mention an array of staff members to account for. That’s why it’s more important than ever to stay connected, both from a personnel and an operations standpoint. Fortunately, there are solutions available to help you streamline your operations to be a revenue-generating powerhouse.
So What’s Stopping You?
Despite the opportunity to become a powerhouse, many nightclub owners and managers respond to venue management systems with hesitation and fear – fear of the unknown, fear of change, and fear that technology will end up slowing down the speed of night. But after working with many nightclubs on switching them over to integrated digital solutions, I can assure you that technology has actually done the opposite of what they feared.
The key ingredient to venue or nightclub management software is that it has to be integrated into all areas of you club. We call this interconnectivity. Without everything connected together, your venue suffers.
Think about the different solutions you use in your venue. There are point of sale systems, reservation management software, event and ticketing software, employee scheduling programs, customer relationship management systems…the list goes on. But unless these technologies are programmed to connect to each other, the data and processes will ultimately be useless. Why bother with 5 different technologies if it’s going to add 5 different processes? That’s wasted time with duplicated effort, wasted time with manual data entry, and lost data between the systems.
What to Look For
Technology should not be complicated. In fact, it should be used as a tool to save time and money while enhancing customer experience.
The key ingredient to venue or nightclub management software is that it has to be integrated into all areas of your club. Look for a comprehensive venue management platform like Vēmos that automatically has integration functionality built within it. This is what allows you to manage, understand, and grow your business from a single dashboard.
Having one dashboard that houses reservation management, guest list management, general admission, events and ticketing, your CRM database, and all of your analytics is what allows you to streamline your operations and grow your business. You spend less time on the tedious process and more time focusing on bigger, more beneficial tasks.
Reap the Benefits
With a comprehensive venue management system like Vēmos, you become interconnected across operations, staff, and customers. This means you’re now experiencing the benefits of:
• Accessing and managing all your information and departments in one dashboard.
• Getting your staff in the loop on one system for seamless communication.
• Getting to know your customers on a deeper level so you can better market to and serve them, which ultimately enhances their experience.
• Understanding which marketing activities work and don’t work to drive more customers and generate more revenue.
• Seeing in-depth analytics across all areas of your venue in one dashboard so you truly understand how you’re performing.
• Remove duplicate processes and duplicated information across multiple systems. Everything syncs together for efficient, effective results.
When you have multiple areas of your club, or even multiple clubs for that matter, you need a solution that combines everything into one central spot. This is what helps you to truly understand how your venue is performing and who your guests are, which allows you to make better decisions to make more money. Plus, the efficiency of having everything tied together saves you time. Save time, make money, all with a simple setup. That’s what digital can do for you.