Velveeta is seriously bringing its cheesy, melty smoothness to a cocktail for the first time ever with the new Velveeta Veltini.
Velveeta, a Kraft Heinz Company brand, teamed up with the BLT Restaurant Group to create the exclusive menu offering that’s billed as a “decadent and indulgent summer sip made for pleasure-seekers.”
Available now at select BLT locations nationwide, the cocktail will be served during “golden hour” only (from 5 to 8 p.m.) for a limited-time only while supplies last.
“As we look to summer, one of life’s greatest pleasures is enjoying summer sips during golden hour,” said Kelsey Rice, senior brand communications manager for Velveeta. “We wanted to find a way to elevate this experience for our fans even further, by bringing the rich, creamy goodness of Velveeta to a martini in a unique and unexpected way for the ultimate outrageous pleasure.”
The Velveeta Veltini takes the classic martini to a whole new level with a major twist. The cocktail consists of Velveeta-infused vodka, olive brine and vermouth, garnished with a cheese drip and a cocktail pick of Velveeta stuffed olives and Jumbo Velveeta Shells & Cheese for the finishing touches.
The unexpected, over-the-top cocktail, which is served in a luxurious martini glass, furthers the brand’s latest creative platform “La Dolce Velveeta,” which is all about stepping out in a confident, unapologetic way to show the world that you’re living a life filled with outrageous pleasure.
“At BLT Restaurant Group, we are constantly looking to develop new and exciting experiences for our customers, so when Velveeta approached us with the concept to create the Velveeta Veltini, we were sold,” said Scott Cronin, senior vice president at BLT Restaurant Group. “We worked closely with the brand to make this vision a reality, balancing the flavors of a typical martini with the nostalgic cheesy flavor we all know and love from Velveeta, and are excited for fans to experience this delicious over-the-top cocktail.”
The Velveeta Veltini is available at select BLT locations, including BLT Steak New York, BLT Steak Washington DC, BLT Steak Charlotte, BLT Prime New York, and The Florentine in Chicago for $15.
Velveeta also offered a limited number of Velveeta Veltini kits via Goldbelly (now sold out), so fans could make the martini from the comfort of their own home. The kit included two martini glasses, a gold cocktail shaker, two Velveeta coasters, a jar of olives, cocktail picks, a box of Velveeta Jumbo Shells & Cheese, Velveeta cheese sauce (to infuse the vodka and rim glasses), a Velveeta brick (to stuff the olives), and a Velveeta Veltini recipe card. The kits were sold for $50 while supplies lasted.
The BLT Restaurant Group, which started in 2004 as a standalone concept in New York City, has transformed into a family of well-known, reputable restaurants throughout the world. BLT Restaurant Group properties include the BLT restaurants – comprised of BLT Steak in New York, N.Y. (2004), Washington, D.C. (2006), Charlotte, N.C. (2009), Waikiki, Hawaii (2009), Seoul, South Korea (2014), Roppongi, Tokyo (2014), Ginza, Tokyo (2015), and BLT Prime in New York, N.Y. (2005), among others. BLT Restaurant Group also operates two Italian concepts: Casa Nonna in Palm Beach, Aruba (2018) and Turks & Caicos (2021) and The Florentine in Chicago, Ill. (2010).
To learn more about The BLT Restaurant Group, visit BLTRestaurantGroup.com.
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