What to Expect at VIBE Conference 2021

After a tumultuous year, the annual VIBE Conference is needed now more than ever, as the beverage industry adjusts to a post-COVID market. Consumer trends have evolved, and the industry landscape has shifted. But VIBE Conference has the information you need to navigate these unprecedented changes with ease, and even excitement.

Read on to get a glimpse of what you can expect at this year’s VIBE Conference, happening September 27 – 29 at the beautiful Omni La Costa Resort and Spa in Carlsbad, California. Tickets are available now – register for yours here – early bird pricing is available through August 2, 2021.

Conference

VIBE is the top education program for on-premise beverage decision makers because we bring you information that no one else can. Our impactful General Sessions tackle critical topics, from legal issues in a post-COVID world, to the style trends that are driving the future of hospitality. All sessions are led by top-tier industry experts from leading data analytics companies and multi-unit venues like Buffalo Wild Wings and Dave & Buster’s. You already know where the industry is right now, but if you want to know where it’s going – then you need to be at VIBE Conference.

RELATED: Q&A with Charlotte Voisey, VIBE Conference Emcee

CORE Silent Auction

The VIBE Conference is pleased to continue supporting the incredible work of our charity partner, CORE: Children of Restaurant Employees. This is our eighth year partnering with CORE to raise funds for food and beverage service employees with children who are facing crisis. Over that time, we’ve raised over $350,000 through the CORE Silent Auction, and with your help, we can continue to grow that number even higher. Now, more than ever, CORE needs our help. “At the height of COVID-19, we received up to 43 applications a day,” says CORE Executive Director Sheila Bennett. “The demand for CORE increased in 2020, dramatically.” Silent auction items haven’t been announced yet, but we’re hearing whispers of an autographed item from Tiger Woods, and some select large-format wines – sure to be popular with this audience. Stop by the silent auction to speak with CORE about becoming a corporate partner. This year, they’ll have special heart pins available for donations of $50 of more.

RELATED: Take Advantage of VIBE’s Early Bird Pricing – Get Your Tickets Now!

Networking

The only thing more important than education, is connection. You never know what types of opportunities are behind each handshake, that’s why VIBE Conference weaves networking opportunities throughout the event. From the Evening VIBE Happy Hour, to invite-only sessions, meal breaks and more there are ample opportunities to mingle with leaders in the industry. Bring your business cards and get ready to connect. 

RELATED: 4 Things You Have to Do at VIBE Conference 2021

Supplier Awards

For the tenth year in a row, VIBE Conference will be hosting the VIBE Supplier Awards. This is an industry-led celebration of the best suppliers, chosen by operators. Suppliers are rated on key attributes, including business-building support, service and performance through an online survey. Winners are identified in four categories, including beer, wine, spirits and non-alcoholic beverages. Last year’s winners include Constellation Brands, The Boston Beer Company, Jackson Family Wines, Sazerac, Tito’s Handmade Vodka, Red Bull North America and Beam Suntory. Cast your votes and help decide this year’s winners!

Keep checking barandrestaurant.com and vibeconference.com for show updates and all the latest news. Don't miss a moment of VIBE Conference, sign up for the exlusive newsletter today. We look forward to welcoming you to VIBE Conference 2021 this September 27 – 29th at Omni La Costa Resort and Spa in Carlsbad, California. Early Bird Registration is open now through August 2, 2021, register here.

For sponsorship opportunities, contact Donna Bruns at [email protected], Charlie Forman at [email protected].

Follow us on Facebook and Instagram for all the latest industry news and trends.