Register for VIBE Conference Now!

Ready to reunite with leading beverage industry thought leaders? So are we! Beverage operator registration for for VIBE Conference 2021 operators is open, and spaces are fliling fast. To ensure your space at the most influential event of the year, register now

RELATED: 4 Sessions to Visit at VIBE Conference 2021

This year’s show is our strongest yet. After months of unprecedented challenges, we’re ready to put the past behind us and focus on The Road to Recovery. VIBE Conference 2021 is proud to help our top beverage buyers and suppliers back to business after COVID-19. The VIBE Conference is a live, in person event taking place September 27-29 at the beautiful Omni La Costa Resort and Spa in Carlsbad, California. 

There’s a reason we’re the top educational program for on-premise executives and suppliers: we bring you content and thought-leaders you can’t find anywhere else. Between our engaging conference program, interactive networking opportunities and trend reports, VIBE Conference allows you to conduct a year’s worth of business in just two days.

RELATED: What to Expect at VIBE Conference 2021

This is the only event in the industry where you can have network with a Fortune 500 company like Darden Restaurants, and then learn about the intricacies and benefits of cutting-edge technology directly from a top digital agency like IMI Agency – before lunch. Our 12 General Sessions bring the brightest minds in the beverage space together to discuss the most pressing topics, while our ample networking opportunities allow you to make lasting connections that grow your business.

Whether you’re interested in the future growth opportunities for alcohol, optimizing your on-premise sales or the legalities of supplier support – VIBE Conference has you covered. Join us this September to reunite with old friends and forge the path to a new normal for the industry.

RELATED: Charlotte Voisey Talks French 75s, Networking and This Year’s VIBE Conference

There’s a lot to look forward to this year: Charlotte Voisey, Global Head of Brand Ambassador Advocacy for William Grant & Sons, will be joining us as Emcee, CORE returns with their much-anticipated silent auction, and of course, our incredible sponsors – like American Beverage Marketers, Anheuser-Busch, Beam Suntory, Campari Group, E&J Gallo Winery, Sazerac, Red Bull, Boston Beer Co.- just to name a few- will be at the conference supporting the industry as only they can.

Looking for more information about VIBE Conference 2021? Check out our other articles below:

What to Expect at VIBE Conference 2021

Inside This Year's VIBE Conference Agenda

How We're Keeping VIBE Conference Safe

Q&A with Charlotte Voisey, Our VIBE Conference 2021 Emcee

Networking Advice for First Time VIBE Conference Attendees

The VIBE Conference 2021 Conference Sessions You Can't Miss: Part I

The VIBE Conference 2021 Conference Sessions You Can't Miss: Part II

The VIBE Conference 2021 Conference Sessions You Can't Miss: Part III

Check out our full sponsor list here and don’t forget to register, and be part of the industry’s recovery and future, only at VIBE Conference.

Keep checking barandrestaurant.com and vibeconference.com for show updates and all the latest news. Don't miss a moment of VIBE Conference, sign up for the exclusive newsletter today. We look forward to welcoming you to VIBE Conference 2021 this September 27 – 29th at Omni La Costa Resort and Spa in Carlsbad, California. Operators can register now through September 6, 2021 and save $200.

For sponsorship opportunities, contact Donna Bruns at [email protected], Charlie Forman at [email protected] 

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This article was updated on August 25, 2021.