Vibe Conference is the industry’s top education program for On-Premise beverage executives and suppliers. For years, the conference has been providing a place for the industry’s leaders to network, learn and grow.
This year, we’re shaking things up.
It’s not enough to be the best. You have to constantly strive to remain the best. As part of our commitment to delivering top-quality, engaging content year-round, our Vibe Conference team met with members of the VIBE Advisory Council and our community at large to find ways we can continue improving.
Do you want to be part of the conversation? We created a quick online survey that’s open to everyone in the supplier, distributor and On-Premise industries. It takes less than five minutes to complete – find it here.
Here are just some of the changes we’re implementing at Vibe Conference this year. Registration for operators is open now, reserve your place before Early Bird rates end!
Actionable Education
Our world-class trend reports can’t be missed. This year, we’re going a step further. We’re pairing each trend report with a panel discussion, so you an instantly get an idea of how that knowledge can be applied to your business. We’re also bringing back our popular hands-on workshops, which not only provide education, but brilliant networking opportunities. And finally, we’re bringing in a few exciting new features this year, like beverage pairings and a technology showcase. More details to come!
Community over Competition
Vibe Conference is dedicated to bringing the industry together and pushing it forward. As one of our focus group members said, the NFL competes against each other all season – but once a year they come together to discuss the future of the league. And, excuse the pun, but that’s the vibe we’re going for: bringing the greatest minds in the industry together for the collective good of the On-Premise.
Earlier Events
We’re moving our evening events up a little earlier. Now, our Monday and Tuesday night receptions will be held from 5pm-7pm, so you can easily transition from the last educational session into the reception. It also opens up your evenings for more connection and one-on-one meetings with suppliers and operators.
Create Synergy
The On-Premise world exists because of the work of three key groups: the operators, the suppliers and the distributors. Our job at Vibe Conference is to facilitate the conversations that enhance the partnerships between the three groups, making the industry more efficient and streamlined. We provide a platform for leaders to discuss what’s next, what’s best, and how to move forward – together.
A New Look
As part of the new era of Vibe Conference, we’ve updated our branding. This transformation came after countless conversations with our attendees and our Vibe Advisory Council. Make no mistake, the new Vibe Conference is attendee driven. We have always been, and continue to be, the top educational event for our industry. But now we’re embracing our identity as a place for connection, experience, and of course, fun. Check it out here!
Drop the Titles
Vibe Conference used to stand for ‘Very Important Beverage Executives’, which makes sense considering our audience has always been made up of the top decision makers in the industry. But people don’t come to Vibe Conference to flex their titles, they come because they want a connection. They want an experience. So, we’re doing things a little differently now. The new Vibe is all about the people and the moments, celebrating what makes the industry great, while providing opportunities to make it even better.
Keep checking barandrestaurant.com and vibeconference.com for show updates and all the latest news. Don't miss a moment of VIBE Conference, sign up for the exclusive newsletter today. We look forward to welcoming you to Vibe Conference 2022 this April 25-27 at Omni La Costa Resort and Spa in Carlsbad, California. Registration is open now, reserve your space here.
Special thank you to all of our sponsors for their continued support of the show, including American Beverage Marketers, Anheuser-Busch, Bacardi, Beam Suntory, Boston Beer Co., Campari, Constellation Brands Beer, Constellation Brands Wine & Spirits, E.&J. Gallo Winery, Red Bull, Sazerac and many more.
For sponsorship opportunities, contact Donna Bruns at [email protected], Charlie Forman at [email protected]
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