Vibe Conference, the industry’s top education program for On-Premise beverage executives and suppliers, returns to the beautiful Omni La Costa Resort & Spa in Carlsbad, California April 25-27 (and early bird registration for operators is open now!).
This year's event includes multiple updates to provide an enhanced attendee experience for On-Premise decision makers, including a renewed educational program with workshops, new product activations presenting key technology and beverage innovation, and renewed networking opportunities.
"Vibe Conference has been the leading On-Premise industry event for over a decade," explains Tim McLucas, Vice President of Bar & Restaurant. "To ensure we continue to deliver the optimal experience, engagement and value for all participants for the next ten years and beyond, we are implementing new features, education, activations and engagement opportunities based on recommendations from the Vibe Advisory Committee. We are excited to offer an updated and enhanced Vibe Conference Experience."
“This year, we’ve added 12 workshops, and shortened presentations to allow for a more comprehensive program,” says Lawrence “Laddie” Weiss. Additionally, general sessions will now include a 20-minute panel discussion, to provide more audience interaction on key industry topics. “These new adjustments will improve industry dialogue and make our educational offerings even more interactive and relevant.
Check out first three speaking sessions. Keep an eye on www.vibeconference.com for more speakers and sponsors.
Four Seasons Hotels & Resorts
Forget what you thought you knew about water. It’s way more interesting – and profitable – than just plain still or sparkling. Jessica Altieri, Director of Beverage, Americas for the Four Seasons Hotels and Resorts is a certified water sommelier. Altieri created the first fine water program, menu and high-end Wine and Water Tasting experiences for the Four Seasons Resorts globally. Join her Vibe Conference workshop to take a deeper dive into the world of water. Premium water, just like wine, has a different character, variance in trace minerals, and a fascinating history. In this session, you’ll learn about the unique world of pairing water, wine, and food for every occasion. You will also discover why price is not the best indicator of a water’s quality. Come discover the winning water strategies deployed at Four Seasons’ locations, how to upsell premium water (and if there really is a difference between a $10 and $100 water).
Women of the Vine & Spirits
Customers today are more curious than ever. They don’t just care about the product, they want to know the stories and the people behind the brands they are supporting. They want to know how the products are made, who is making them, what the company values are, and how the company is collaborating with diverse suppliers to give underrepresented groups greater visibility and increase economic inclusion while creating meaningful social change. Deborah Brenner, Founder & CEO of Women of the Vine & Spirits is leading a discussion about how your company can court these ‘conscious consumers’ with her session, ‘Diverse Suppliers: Expand Your DE&I Strategy Behind the Bar’. Join her to learn why ramping up your DE&I initiatives is a business imperative.
Munch & Co.
2022 is being called 'The Year of Cannabis', so it's only fitting that we bring Munch & Co., a cannabis event production company, to discuss the intersection of hemp and beverages. Frederick "Freddie" Wyatt, company President, and Lindsey Davidson, Business Advisor, will discuss the explosive popularity of hemp-infused and cannabinoid-infused beverages, and how operators and suppliers can take advantage of the opportunity. This discussion will present actionable steps for taking advantage of this highly profitable category in your beverage program.
Boston Beer
Two of Boston Beer’s own, Kurt Wilson and Eric McCrory, are hosting their own workshop on all things beer. ‘Navigating the World of Beyond Beer’ is your opportunity to learn about the every-evolving world of Beyond Beer from the professionals. In this interactive session, they’ll guide you through the differences of Beyond Beer offerings, including their canned cocktails, seltzers, FMBs and more. Most importantly, they’ll review the best ways to manage the Beyond Beer category so you can maximize customer satisfaction and grow beverage sales.
Special thank you to all of our sponsors for their continued support of the show, including American Beverage Marketers, Anheuser-Busch, Bacardi, Beam Suntory, Boston Beer Co., Campari, Constellation Brands, E.&J. Gallo Winery, Red Bull, Sazerac, White Claw and more.
Keep checking barandrestaurant.com and vibeconference.com for show updates and all the latest news. Don't miss a moment of Vibe Conference, sign up for the exclusive newsletter today. We look forward to welcoming you to Vibe Conference 2022 this April 25-27 at Omni La Costa Resort and Spa in Carlsbad, California. Registration is open now, reserve your space here.
For sponsorship opportunities, contact Donna Bruns at [email protected], Charlie Forman at [email protected]
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