What to Expect at Vibe Conference 2022

Vibe Conference is almost here! Once again, the leading on-premise beverage industry event brings decision makers together to learn, engage, and support the future of the industry.

This three-day-event features impactful conference sessions on timely topics and networking to make powerful connections and expedite business decisions.

Last year’s event was amazing, but this year is going to be much enhanced, as we offer increased value for participants by presenting new features that address the key needs and demands of the industry today. Below, we’ve highlighted some of our most exciting activations, including a few new changes, but there’s a lot more to explore.

Find the full agenda on the Vibe Conference agenda, and don’t forget to reserve your space at the most influential event in the industry, happening April 25-27th, 2022 at the beautiful Omnia La Costa Resort & Spa in Carlsbad, California.

Beverage Pairings

Our culinary team has been working to craft unexpected beverage pairings with select menu items, to inspire attendees with innovate food and drink pairings that enhance the guest experience. Guests can choose from up to six pairings. 

Beverage Innovation

An interactive showcase of new emerging brands offering beer, wine, spirits and non-alcoholic products makes its debut at this year's Vibe Conference. This new activation is designed to present the dynamic new landscape of products entering the market, and educate operators on options for both alcoholic and non-alcoholic beverages.

Technology Showcase

Immerse yourself in the latest technology within the beverage industry. The Technology Showcase provides the best experience to demo new solutions, ask questions directly to the experts, test products from a user experience, and receive special product offers direct from the supplier.

Conference Program & Workshops

This year’s conference program will include updated features to ensure we continue to deliver the most effective, powerful programming possible. General sessions will now include 20-minute panel discussions, to provide more audience interaction and operator-led feedback on key industry topics. We are also including 12 expert-led workshops, which will provide hands-on education and interactive opportunities. You can find more about the conference program here and here.

Awards

Celebrity mixologist Mia Mastroianni joins Vibe Conference to present this year’s awards programs: the Vibe Vista Awards, Vibe Supplier Awards, the Jim Flaherty Award (previously the Industry Legend Award) and the Innovator Award. All of these awards recognize leaders in the beverage industry for their excellence and support of on-premise. Last year, the Vibe Vista awards were postponed due to the ongoing COVID-19 pandemic, and we’re excited to bring them back and recognize on-premise leaders for their work. Find out more about the awards program here.

Receptions 

It wouldn’t be Vibe Conference without our incredible evening receptions, enhanced this year to create the optimum networking opportunities. Join us on Monday April 25th for ‘Spring Sips & Samples’ to benefit our charity partner CORE: Children of Restaurant Employees. This opening event takes place on the beautiful Luna Lawn, where our Pinnacle Sponsors have interactive stations set up to introduce you to the latest offerings. On Tuesday evening, the party continues with ‘Ecstatic Hour’. Spend the evening touring the impressive mixology stations, discovering new wines, creatives cocktails and innovative new products like RTDs and beers.

Special thank you to all of our sponsors for their continued support of the show, including American Beverage Marketers, Anheuser-Busch, Bacardi, Beam Suntory, Boston Beer Co., Campari, Constellation Brands Beer, Constellation Brands Wine & Spirits, E.&J. Gallo Winery, Red Bull, Sazerac and many more.

Keep checking barandrestaurant.com and vibeconference.com for show updates and all the latest news. Don't miss a moment of Vibe Conference, sign up for the exclusive newsletter today. We look forward to welcoming you to Vibe Conference 2022 this April 25-27 at Omni La Costa Resort and Spa in Carlsbad, California. Registration is open now, reserve your space here.

For sponsorship opportunities, contact Donna Bruns at [email protected], Charlie Forman at [email protected] 

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