Vibe Conference, the industry’s top education program for On-Premise beverage executives and suppliers, returns to the beautiful Omni La Costa Resort & Spa in Carlsbad, California April 25-27 (and registration for operators is open now!).
This year's event includes multiple updates to provide an enhanced attendee experience for On-Premise decision makers, including a renewed educational program with workshops, new product activations presenting key technology and beverage innovation, and fresh networking opportunities.
Read on to meet a few of this year’s speakers, and get a taste of what’s to come at Vibe Conference 2022. You can find more information and the full agenda at www.vibeconference.com.
Steve Goldstein
Kick off Vibe Conference 2022 with Steve Goldstein, Founder of FoodThinque, a company that provides food inspiration and innovation to connect brands and consumers. Goldstein, a futurist, will be leading a discussion entitled, “The Next Thing… Leveraging the Impact of our Realities,” which will explore how the biggest realities of today impact consumers, and how they will develop over the coming years.
David Henkes & Donna Hood Crecca
David Henkes, Senior Principal at Technomic, and Donna Hood Crecca, Principal at Technomic, will present “Rebuilding Both Sides of the Bar,” delving into the challenges and opportunities for drinks programs in a post-COVID world, including inflation, supply, consumer demand, innovation and labor. An operator-focused panel discussion will follow, featuring Tyler Field III, Divisional VP of Wine and Spirits at Morton’s of Chicago, and Stan Novack, Executive Vice President of Sammy Hagar Restaurants. This will provide actionable, immediately relevant information for operators.
Tony Abou-Ganim
The legendary mixologist and founder of the Modern Mixologist, Tony Abou-Ganim is leading an educational session on mezcal, one of the fastest growing spirits in the country. His session, “All Tequila is Mezcal, But Not All Mezcal is Tequila!” will let you taste your way through a sampling of the 30 varieties of agave, from Espadin to Tobalá and Tepeztate, and learn what makes mezcal so special.
Brandy Rand
The industry is changing. Categories, channels and consumer occasions are blurring more than ever. What does this means for the future of the on-premise? Consumer demand for flavor, convenience and experience are shaping beverage alcohol trends in surprising ways. This session, led by Brandy Rand, Chief Operations Officer, Americas for The IWSR, will highlight the key drivers for alcohol growth along with a panel discussion on how brand owners and operators are successfully implementing innovative programs and responding to new challenges.
Special thank you to all of our sponsors for their continued support of the show, including American Beverage Marketers, Anheuser-Busch, Bacardi, Beam Suntory, Boston Beer Co., Campari, Constellation Brands, E.&J. Gallo Winery, Red Bull, Sazerac, White Claw and more.
Keep checking barandrestaurant.com and vibeconference.com for show updates and all the latest news. Don't miss a moment of Vibe Conference, sign up for the exclusive newsletter today. We look forward to welcoming you to Vibe Conference 2022 this April 25-27 at Omni La Costa Resort and Spa in Carlsbad, California. Registration is open now, reserve your space here.
For sponsorship opportunities, contact Donna Bruns at [email protected], Charlie Forman at [email protected]
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